How Podcasts Let Authors Discover New Audiences

authors, podcasts, marketing, salesLaunching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.

“I crashed three weeks before the book came out,” she said.

So for her second book, Pivot: The Only Move That Matters Is Your Next One, she took a different strategy. “My mantra now is ‘Let it be easy, let it be fun.’”

Blake’s most enjoyable marketing tactic is podcasting, so when it came to planning the publicity campaign, she decided to focus on podcasts as her main activity.

Doing It All Led to Burnout

In the months before the launch of Blake’s first book, a career guide titled Life After College, she took a sabbatical from her job at Google and dove in full force, spreading the word to her target audience.

“I did everything and burned myself out,” she said.

Much more.


The DBW Daily is the go-to newsletter for staying up to date on the biggest issues facing the book publishing industry and indie authors. To get all the top stories and think pieces from the past 24 hours in your inbox every day at 8:00 AM, sign up for the DBW Daily today!


Barnes & Noble Education Softens EBITDA and Comp Guidance (Pub Lunch)
Barnes & Noble Education reported second quarter sales on Tuesday morning, with persistent same-store sales weakness carrying over from the first quarter. The company blamed the “lower textbook and general merchandise sales” on “lower enrollments and a softer retail environment.” As a result, full-year expectations for EBITDA growth have been reduced to “mid-single digits” (from a prediction of a 12 percent increase a quarter ago) and same-store sales are expected to decline 2 percent to 3 percent (previously put at flat to down 2 percent).

Missing Contact Information is Killing Your Book Sales (BookWorks)
Contact information is probably not the first thing that comes to mind when you think about book sales. But what if someone needs 50 copies of your book but wants to call you to negotiate a bulk price, will he find your phone number at your website within 10 seconds? Or will you make him search for it until he becomes so frustrated that he leaves?

Kidd’s Author-Powered Subscription App Alexi Launches (Bookseller)
Andrew Kidd’s new ebook subscription service featuring recommendations from authors such as Julian Barnes, Ali Smith and John le Carre, has launched to the public, with a price point of £1.99 a week.

IPS Ready for the Holidays (PW)
With the holiday shopping season well underway, Ingram Publishers Service is confident that it is well-positioned to meet the needs of its publisher clients as well as those of independent booksellers. Ingram bought the distribution arm of Perseus Books Group in March and has been integrating its operations with those of IPS under the direction of Jadah Hawkins, v-p of business operations for IPS.

How Can Libraries Survive and Thrive in the 21st Century? (Bookseller)
Libraries are woven into the social fabric of our communities. They are places to read and learn. They are community hubs and free safe spaces. And they create opportunities for people to access new technology.

Facebook Spotlights Business Books with #ReadtoLead (PW)
Facebook has launched #ReadtoLead, a social media campaign running from December 5 to December 9 that aims to spotlight books with a focus on leadership and business.

Nigeria’s Bibi Bakare-Yusuf: ‘Our Brand Is Growing’ (Pub Perspectives)
Having watched Cassava Republic Press grow for a decade, Bibi Bakare-Yusuf is focused on getting books into the hands of readers through international partnerships.

Jantar Publishing and Central European Literature (Pub Perspectives)
Next year will see a strong step forward in the output of the translation house Jantar, which is concentrated on works from Central and Eastern Europe.

COMMENT

Your email address will not be published. Required fields are marked *


*