How One Company Is Democratizing Ebook Retailing

How One Company Is Democratizing Ebook RetailingImagine a world in which anyone can sell ebooks and compete successfully with Amazon, Apple and Barnes & Noble. That’s the world Hummingbird Digital Media hopes to make a reality.

Hummingbird, a subsidiary of American West Books, was born when Stephen Blake Mettee, Hummingbird’s president, and his colleagues became inspired at BookExpo America.

“We recognized that three companies had a lock on ebook sales and everyone else was shut out,” says Mettee. “My son, Joshua Mettee, owner of American West Books, and our partner Christopher Robbins and I started talking about a way to change that.”

“Independent bookstores and others had dipped their toes into the ebook retailing market, but they hadn’t embraced less robust solutions for one reason or another,” Mettee continues. “This told us there was a need yet to be filled.”

Much more.


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