How Is Technology Changing the Way We Read?

How Is Technology Changing the Way We Read?I’m always interested in learning about the state of reading today. Given that many of us now read more on digital devices than we do with physical books, I find myself wondering how that shift has affected our reading habits. Do we skim more and retain less? Does it matter what type of device we’re reading on? Is reading, to some, merely an app, on par with Angry Birds?

To many people, it is. And this mindset is consistent regardless of whether or not they read digitally. The act of reading for pleasure is often considered just another activity—and perhaps a boring one at that—up there with watching a TV show, listening to a podcast or sending endless texts.

It’s clear that reading does not hold the overall importance in today’s society that it did in earlier generations. With so much more technology available, it’s understandable that many people—young people, especially—don’t find the act of reading to be all that exciting or compelling.

Much more.


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Content + Curation + Community = A New Apple Books (Futurebook)
Apple is missing the boat on ebooks. And there’s billions of dollars at stake. PWC estimates the 2018 US ebook market at $9B, FutureBook estimates the UK market at £381.5m. Apple gets 10 percent. That’s abysmal, considering the ubiquity of Apple devices. The Amazon/Hachette fiasco revealed that many in the book world don’t really like Amazon. This is an opportunity for Apple.

Using Preorders to Boost New Release Book Sales (BookBub)
Setting up preorders for a new release on retailer sites can be a great way to generate buzz and boost sales prior to the book’s launch date. When Melissa F. Miller was preparing to launch the sixth book in her legal thriller series, Irrevocable Trust, she decided to make her new book available for preorder on retailer sites for $2.99 30 days prior to launch. She let fans know that the price would jump to $4.99 a week after launch, creating a limited-time incentive for buying the book early. We interviewed Melissa on her process for launching Irrevocable Trust, and she had valuable insights to share on her preorder strategy.

International Self-Publishing for Those Who Would Rather Not (Pub Perspectives)
Looking to handle international as well as domestic content, the newly formed Radius Book Group offers do-it-yourself services that you don’t have to do yourself.

How to Get Distribution AFTER You’ve Printed Your Book (BookWorks)
I’ve written and presented many times on the value of using Print on Demand as a means to get broad distribution in bringing your book to the global marketplace while reducing your overall financial risk. This is an especially a good path for new authors with a first book where the demand is unknown.

Access to Books and Reading Should Be a Right (Bookseller)
Within your market category of children’s, and excepting any data-related age-ranging, do you have an idea in your head of who your books are for and who they are not for? Chances are you don’t actively think exclusively. But dig a little deeper and you may find that the industry operates on certain assumptions that “other” a significant number of young people, or indeed lock them out of books entirely.

Wiley Head of Procurement Talks Future of Digital Book Printing (Book Business)
On March 15th I attended the Ricoh Publishing Executive’s Symposium to learn about digital book printing and its evolving role within the book industry. The event gathered the entire book supply chain, including book manufacturers and publishers, and shared some of the latest advancements in digital printing technology. The Symposium emphasized that these developments are beginning to reshape book distribution and as a result drive greater profits for both publishers and printers.

Australia’s Booktopia Plans IPO to Expand (Bookseller)
Booktopia, an Australian online book retailer, is set to float in the second half of 2016 for a $150m initial public offering as it plans to expand. The family-owned company run by CEO and largest shareholder Tony Nash has appointed investment bank Investec to advise on its strategic options, including an initial public offering, trade sale or capital raising.

Core Customer Study Analyzes Library Demographics (Library Journal)
A new report published March 29, “Core Customer Intelligence: Public Library Reach, Relevance, and Resilience,” brings together market segmentation from ten public library systems across the United States to examine how libraries can examine and act on granular data about their core customers—the 20 percent of cardholders who check out the most physical materials.

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