How Does Your Age Affect Your Reading?

How Does Your Age Affect Your Reading?Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks.

This week, we will take a closer look at how a different factor impacts reading: age.

Do books have age-specific audiences?

We will not look at the age of book buyers, but rather at how reading a book, and specifically the completion rate (the percentage of readers who finish reading a book), correlates with age. Completion rates are an interesting proxy for understanding how strongly a book engages a specific reader and whether a book appeals to a certain audience segment more than to a different group of readers.

In short, the answer is that the completion rate for books is often quite age-dependent. This is very much unlike the case of gender. So let’s have a closer look.

Much more.

Andrew Rhomberg is hosting a workshop titled “Data-Smart Book Publishing” at Digital Book World 2016.


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