Do books have age-specific audiences?
We will not look at the age of book buyers, but rather at how reading a book, and specifically the completion rate (the percentage of readers who finish reading a book), correlates with age. Completion rates are an interesting proxy for understanding how strongly a book engages a specific reader and whether a book appeals to a certain audience segment more than to a different group of readers.
In short, the answer is that the completion rate for books is often quite age-dependent. This is very much unlike the case of gender. So let’s have a closer look.
We had the pleasure of testing a debut literary novel that launched in Germany last year. The book stormed up the bestseller lists and stayed for many weeks. In our readings tests, the title did extremely well in terms of completion rate (approaching 70 percent, which is a rate higher than one in 10 books we tested achieves), and scored very highly on other key performance indicators, like velocity and net promoter score, as well.
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Amazon.com Announces First Quarter Sales Up 28% to $29.1 Billion (DBW)
Operating cash flow increased 44% to $11.3 billion for the trailing twelve months, compared with $7.8 billion for the trailing twelve months ended March 31, 2015. Free cash flow increased to $6.4 billion for the trailing twelve months, compared with $3.2 billion for the trailing twelve months ended March 31, 2015. Free cash flow less lease principal repayments increased to $3.5 billion for the trailing twelve months, compared with $1.5 billion for the trailing twelve months ended March 31, 2015. Free cash flow less finance lease principal repayments and assets acquired under capital leases increased to $1.6 billion for the trailing twelve months, compared with an outflow of $1.2 billion for the trailing twelve months ended March 31, 2015.
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Frankfurt Book Fair Becomes Majority Shareholder of IPR License (DBW)
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International Identifiers: A Few Words About ISNI with Laura Dawson (Pub Perspectives)
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Readerlink Adds to Its Distribution Business (PW)
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