How Does Age Affect Reading Behavior?

How Does Age Affect Reading Behavior?Do books have age-specific audiences?

We will not look at the age of book buyers, but rather at how reading a book, and specifically the completion rate (the percentage of readers who finish reading a book), correlates with age. Completion rates are an interesting proxy for understanding how strongly a book engages a specific reader and whether a book appeals to a certain audience segment more than to a different group of readers.

In short, the answer is that the completion rate for books is often quite age-dependent. This is very much unlike the case of gender. So let’s have a closer look.

We had the pleasure of testing a debut literary novel that launched in Germany last year. The book stormed up the bestseller lists and stayed for many weeks. In our readings tests, the title did extremely well in terms of completion rate (approaching 70 percent, which is a rate higher than one in 10 books we tested achieves), and scored very highly on other key performance indicators, like velocity and net promoter score, as well.

Much more.


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