How Can I Be a Part of the Audiobook Boom?

audiobooks, digital audiobooks, authors, publishers, self-publishingAudiobooks have long been operating in the digital space. Well before ebooks were gaining major popularity, digital audiobooks were helping audio publishing grow. With the introduction of the iPod at the turn of the century and the adoption of smartphones over the last decade, audiobooks have been booming: over the last five years, both the number of titles produced and the sales of the product have skyrocketed.

Publishers submitting to the Audio Publishers Association (APA) Sales Survey reported a production increase from 7,237 titles in 2011 to 35,574 titles in 2015—a nearly 500-percent increase. Sales revenue of audio has been continuously gaining as well, with nearly 21 percent growth reported for 2015 over the prior year.

So what’s happening to fuel this explosion? Changes in technology have assisted in the growth cycle: not only can book files to record arrive quickly and easily (no more waiting for the FedEx delivery), but once an audio file is recorded, it can be returned simply and easily (no more waiting for the FedEx pick-up). Simple changes such as reading from an iPad as opposed to the printed page (and eliminating the page-turn sound in the process) have supported increased efficiency.

Much more.


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In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have INscribe Digital.

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One of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.

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Amazon KDP and Kindle Unlimited (Written Word)
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