In the last installment of this series, I talked about front-facing metadata. While book descriptions, bios and reviews help close the deal, customers need to be able to find your book first. This is where all the invisible metadata comes in.
Subject codes help categorize your book on retail sites. When looking on Amazon, Barnes & Noble, Google, GoodReads or any number of sites, you’ll see subject categories in a sidebar or dropdown menu somewhere on the front page, and you’ll get to decide where your book falls within those.
If you’re in the US or Canada, you’re looking at BISAC codes. The UK has BIC, Germany has WGS, and France uses CLIL. There are others, but a relatively new identifier is Thema, which very closely mirrors BIC codes, aiming to be an international scheme and working alongside the others, but not replacing them.
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Chasing the Secrets of The Bestseller Code (Thad McIlroy)
In my last post I looked at the new book The Bestseller Code by Jodie Archer & Matthew Jockers. As it turns out the book also captured the attention of a colleague, Cliff Guren, who runs a publishing consultancy, Syntopical, based in Seattle. We decided to engage in an online dialog about the book, and record the conversation here and on Cliff’s blog.
How Wattpad Became a Multiplatform Entertainment Venue (PW)
Founded in 2006 by Allen Lau and Ivan Yuen, Wattpad, an online community of writers and readers, has blossomed into a multiplatform entertainment venture that attracts millions of visitors to its site each month. Wattpad helps aspiring writers find readers, but it also provides traditional book publishers, advertisers, and film and TV producers with original content, in addition to offering them real-time data on which stories and topics consumers find exciting.
Video Will Be Huge in 2017…Get Ready! (BookWorks)
Video is incredibly popular. Experts estimate that in 2017 and beyond, video will make up 69 percent of consumer internet traffic. Back in 2015, consumers spent an average of five-and-a-half hours a day watching video content. That number continues to rise. On Facebook alone, some 500 million users view 8 billion videos on a daily basis.
The Future of Books (Creative Penn)
The short video includes my thoughts on 5 billion new consumers coming online, global mobile payments, 3D printing, drones, VR, AR and more.
Indie Booksellers See Early Holiday Sales Boost (PW)
It wasn’t a single title so much as the end of the contentious presidential election that contributed to higher sales for many neighborhood bookstores at the start of the holiday selling season on Black Friday (the day after Thanksgiving) and Small Business Saturday and Indies First day (both on the following Saturday).
Understanding the Backlist (For Everything, Including Books) (Seth Godin)
It really ought to be called the core list, because it’s fundamentally misunderstood as something in the background, an afterthought. The backlist is the stuff you sell long after you’ve forgotten all the drama that went into making it.
11 Top Tips for Making Money from Your Writing in 2017 (TBD)
I’m very pleased to bring you an article today from my friend and colleague, Lee Foster. Lee is a publishing pioneer. He was the first author I knew personally to create a mobile app from one of his books, and one of the earliest “hybrid” authors anywhere, publishing numerous books with traditional publishers and self-publishing other, more niche titles.
Audio Market Has Not Reached ‘Full Potential’ (Bookseller)
Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference.
Hachette Streamlines Apps Strategy (Bookseller)
Hachette UK has “canned” many of its apps to focus on “fewer and better” following its acquisition of mobile apps and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed.
When Brevity in Storytelling Is Bad (Jane Friedman)
When I advise writers on their manuscripts—especially when I’m looking at their first pages—the most consistent feedback I have is: Cut. I constantly question: Do we need this detail? Does this information have to come right now? Can we wait on this back story? Why is this description relevant?
Want to Succeed at Self-Publishing? Quality Matters (PW)
For five months in 2015, photographer Jeremy Enlow was granted rare access to Waggoner Ranch in Texas, the largest ranch in the United States. The result was Enlow’s self-published hardcover coffee table book, Cowboys of the Waggoner Ranch, which Publishers Weekly called a “handsome collection” and “beautifully depicted.”
Diversity in Translation, a New Report from Europe (Pub Perspectives)
As rights and licensing offer the world publishing industry more and more potential in terms of revenue, the new Diversity Report 2016 explores what works.
Macmillan Children’s Publishing Expands Ebook Lending (PW)
Macmillan Children’s Publishing Group announced that it will expand its K-12 school and library e-lending program to include frontlist titles.