How Authors Should Advertise on Facebook

How Authors Should Advertise on FacebookThe chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking the bank.

Smaller budgets return slower growth, but ads do definitely speed up the process. For authors who are looking to get started in Facebook ads with small budgets, advertising to their own Facebook fans brings both value and return in certain circumstances.

First, let’s look at a couple definitions.

Much more.


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