How Authors Should Advertise on Facebook

How Authors Should Advertise on FacebookThe chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking the bank.

Smaller budgets return slower growth, but ads do definitely speed up the process. For authors who are looking to get started in Facebook ads with small budgets, advertising to their own Facebook fans brings both value and return in certain circumstances.

First, let’s look at a couple definitions.

Much more.

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Creating Easy Branded Images (Jane Friedman)
The old adage says that we shouldn’t judge a book by its cover, but we often do—at least at first. Visuals catch our eye and draw us to read books, blog posts, and social media shares. Research shows that using visual content increases engagement and shares. Posts with images receive 94 percent more views. If you don’t know how to create or use images well, these stats are not encouraging. Creating images can seem like one more annoying task in an endless list of things you need to do in order to grow your audience.

‘Tales of Two Markets’ in LBF’s Big Week (Pub Perspectives)
The architecture of the publishing industry today continues to creak at times, but to change under the mounting pressure of “abundant” content and digital developments, as The Bookseller’s Philip Jones and Publishers Weekly’s Andrew Albanese discussed.

Supreme Court Will Not Hear Authors Guild’s Appeal (DBW)
The Supreme Court on Monday rejected a challenge from The Authors Guild to Google’s online book library. Previously, lower courts have said that Google can offer small portions of books online without violating copyright laws. This ends the Guild’s decade-long battle, which started in 2005. The Guild’s full statement is below.

Follett Corp. Buys Baker & Taylor (PW)
In a huge deal that consolidates the publishing industry’s wholesaling segment, Follett Corp. has acquired Baker & Taylor for an undisclosed price. According to a release form Follett, the combined company will have sales of $3.6 billion and will offer “librarians, patrons, educators and students unprecedented access to the best curated physical and digital content wherever learning and reading take place in the community.”

How to Build an Author Business with Helen Sedwick (Creative Penn)
Most authors start off self-publishing as a purely creative endeavor, with little expectation around writing more books or earning a great deal. But if you get the bug of writing, you may find yourself with a lot of intellectual property assets that earn you a decent income every month. At that point, you might well be running your own author business!

Amazon Targets Netflix with Standalone Video Sub (USA Today)
With Netflix earnings on the horizon, rival Amazon made a big move in the video streaming space. Starting Monday, the retailing giant will allow consumers to subscribe to its Video service on a standalone basis. The streaming service remains available to members of Amazon Prime, the annual subscription offering free shipping and other perks.

Beyond Crime at London Book Fair: Scandinavian Literature (Pub Perspectives)
Literary agencies in Scandinavia are seeing a big boost thanks to the popularity of crime novels, which has subsequently sparked international interest in other genres.

The Courage to Inform: Our Mission Requires Brave Librarians (Library Journal)
Today, in the current toxic political environment in America, that relatively straightforward segment of the library mission turns out to be more complex and dangerous than ever. There are new pernicious state laws that border on censorship. They present the prohibition in many ways, but the basic message is that publicly funded entities, including libraries, are forbidden to dispense information on issues on the ballot or any part of the election campaign. Librarians I know have been called before their state election commission to explain why they have “violated” these laws.


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