Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.
Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book and NBC Chicago.
We spoke to Dana about how authors can better their PR campaigns, which platforms service which authors, and what she’ll be speaking on at DBW.
What’s the biggest mistake authors make when it comes to their PR efforts?
Not having a plan! Too many authors just start doing things—social media, blog tours, etc.—because they see other authors doing it. They’re not strategic, and often, don’t have a clear understanding of their goals. At the beginning of any PR campaign, authors should understand their goals, create a plan for achieving those goals, and then stick to it.
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Self-Publishing Your NaNoWriMo Book? Don’t Miss These Steps! (BookBub)
If you finished National Novel Writing Month (NaNoWriMo) with a 50K-word draft, congratulations! Only 12 percent of NaNoWriMo participants finished last year, so getting this far is a huge accomplishment. If you decide to self-publish your work rather than seek traditional publication, there’s one important thing to remember: Your NaNoWriMo book is most likely not ready for readers today.
International Notes: PEN and Penguin, Publishers and Teachers (Pub Perspectives)
In the UK, the Publishers Association opens its ‘Textbook Challenge’ to the educational community, while in the States, Penguin Random House backs its people’s PEN memberships.
11 Questions to Boost Your Video Content Marketing (BookMachine)
In content marketing, we want to create value. The magic happens when we start to publish pieces of content that do more than simply propagate our sales. In the end, it is about generating loyal fans who come back to what we create. These fans are a great source of inspiration for more content and they will also help to spread the word.
Christmas Gift Ideas for the Writer in Your Life (Creative Penn)
The Christmas Market has just opened its doors here in Bath. The streets are full of twinkling lights and the smell of mulled cider (yum!) and it’s officially jolly chilly down here in the South-West of England.
A View from Within the Latin American Market: Base Tres (Pub Perspectives)
Supporting the explorations of publishing interests both into and from the region, Mexico’s Base tres consultancy sees a rising marketplace of diverse curiosity and potential.
Is Your Website Passive? Make It Interactive (The Verbs)
The grand rule of marketing for authors is to build a relationship with your readers. But how can you build a relationship when you don’t know who’s buying your book? Amazon and Apple don’t disclose their customers’ contact information to authors, and neither do traditional bookstores. But authors can get to know their readers by shifting their websites from passive to active.
Scholastic Rolls Out StoryPlay Line (PW)
“A fun way to read together!” is the tag line for a new series from Scholastic’s Cartwheel Books, debuting in January with four titles. Aimed at children ages 3–5, StoryPlay books integrate questions and prompts within stories to further engage kids and the adults who are reading to, or with, them. Each storybook wraps up with activities tailored to the tale, with themes that include drawing, counting, search-and-find, riddles, and imaginative play.
The Booming Rights Scene for Children’s Books in China (PW)
China’s children’s book market is on a roll, and there is no stopping the momentum any time soon. That was the consensus of those visiting the recent China Shanghai International Children’s Book Fair (CCBF).
CCC Announces Enhancements to RightFind XML for Mining (DBW)
Copyright Clearance Center announced that it has made enhancements to its cloud-based RightFind XML for Mining software, which allows organizations using text mining to glean important insights from vast amounts of scientific, technical and medical (STM) content.