How Authors Can Step Up Their PR Efforts

authors, pr, sales, books, marketing, indie authors, self-publishingDana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.

Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book and NBC Chicago.

At DBW 2017, Dana will host a workshop for DBW’s first-ever Indie Author Conference.

We spoke to Dana about how authors can better their PR campaigns, which platforms service which authors, and what she’ll be speaking on at DBW.

What’s the biggest mistake authors make when it comes to their PR efforts?

Not having a plan! Too many authors just start doing things—social media, blog tours, etc.—because they see other authors doing it. They’re not strategic, and often, don’t have a clear understanding of their goals. At the beginning of any PR campaign, authors should understand their goals, create a plan for achieving those goals, and then stick to it.

Much more.

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