How Authors Can Spend Less Time Marketing and Still Sell Books

social media, authors, marketing, books, sales, twitter, facebookIf you’re an author who is struggling by trying to be all things to all people on every social media channel, then I’ve got some good news: you really only need to be engaging on one social media site to set up an effective marketing presence.

There are four steps to the process of selling more books with less social media, and we’ve already covered parts one and two in this series:

Find and build your audience.
Designate your primary social media channel for selling and engaging.

In this third step, we’re going to learn how to set up what I call “outpost channels,” or places where you have a presence but you don’t engage. An outpost channel is an aid for discovery and allows you to be found in a channel’s search engine, but redirects potential fans to the one place where you are interacting with readers.

Outposts are not set-it-and-forget-it channels, however. They become redirecting billboards, especially if they give you the ability to put up a cover photo, pin a message, or use your bio for active links.

When it comes to deciding which channels to set up as outposts, there are five measures to look at.

Much more.

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