Here’s Another Way to Monetize Ebooks

ebooks, publishers, booksIn today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes opt for the cheaper (or free) ad-subsidized version.

There’s another option that could become popular one day, and it will be almost as as frictionless as the free model.

Are you familiar with Google’s Opinion Rewards app? I learned about it a couple years ago and now I use it to buy three or four ebooks per year. Once the app is installed on your mobile device, you’ll get periodic notifications asking you to respond to a survey. These questions can feel kind of creepy, as Google uses the geo service in your device to ask specifics about stores you recently visited, for example. It takes about 10 seconds to answer, and each survey nets me anywhere from 10 to 50 cents, sometimes even more; I usually end up with $10-$12 in my Google account every two to three months, and I always use it to buy an ebook in the Google Play store.

Much more.

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Hugh Howey’s ‘Silo’ Trilogy Now Available on Booktrack (DBW)
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The Right Time to Make Your Ebook Free (IngramSpark)
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The big news about Barnes & Noble is that after twenty years of battling with Amazon they have finally made a competitive move that Amazon cannot match. Barnes & Noble, with 640 bookstores in 50 states, is giving self-published authors a chance to get access to their hallowed bookshelves. Meanwhile, Amazon runs one bookstore in Seattle (albeit with 3 more slated). Barnes & Noble wins this contest hands down.

5 Steps to a Killer Book Talk (Jane Friedman)
Every debut author dreams of the moment when she stands up in front of a crowd of admiring fans and talks brilliantly about her new book. Yet too few of us actually spend enough time planning that talk. Many new authors spend a lot more time on the logistics of their launch events, getting the word out, even shopping for signing pens, than on what they are going to say. That’s a huge mistake.

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Readings in high places and seating in tiled baths: Leukerbad International Literature Festival drew record attendance.

Business Musings: Long-Term Thinking: Rights Reversions (Kristine Rusch)
When a writer signs a contract with a publisher to have a book published, that contract includes which rights the publisher is licensing and at what cost/percentage of that cost. All of this is based on the copyright, which can be sliced down to minute fractions, and each fraction licensed.

Flanders and the Netherlands at Frankfurt (Pub Perspectives)
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Academic Libraries and the Textbook Taboo (Scholarly Kitchen)
Unfortunately, as with many of our traditional practices (interlibrary loan, journal check-in, etc.) we librarians have allowed an unfortunate limitation of the print world to shape not only our behaviors but also our philosophy.


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