Here’s Another Way to Monetize Ebooks

ebooks, publishers, booksIn today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes opt for the cheaper (or free) ad-subsidized version.

There’s another option that could become popular one day, and it will be almost as as frictionless as the free model.

Are you familiar with Google’s Opinion Rewards app? I learned about it a couple years ago and now I use it to buy three or four ebooks per year. Once the app is installed on your mobile device, you’ll get periodic notifications asking you to respond to a survey. These questions can feel kind of creepy, as Google uses the geo service in your device to ask specifics about stores you recently visited, for example. It takes about 10 seconds to answer, and each survey nets me anywhere from 10 to 50 cents, sometimes even more; I usually end up with $10-$12 in my Google account every two to three months, and I always use it to buy an ebook in the Google Play store.

Much more.


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