Hachette Partners with Tapas in Push for Mobile Reading

TapasTapas Media announced today that it has partnered with Hachette Book Group and will release several of the publisher’s titles, including Ben Winters’s Underground Airlines, Dan Lyons’s Disrupted: My Misadventures in the Start-Up Bubble, and Peter Brown’s The Wild Robot.

Tapas’s mobile platform offers bite-size content, featuring a mix of free comics and paid books. The app allows readers to sample portions of stories and then pay as they continue to read episode by episode. Readers are also able to purchase the entire book at any time.

Tapas currently reaches more than 1 million readers monthly, and to date, has produced more than 750 million content views.

“We have been watching closely the trend toward mobile reading rise in the past few years and have been very interested in finding ways to reach that emerging customer,” said Tina McIntyre, Hachette’s senior executive director of content development. “We are happy to be providing our authors a new venue for their books to be discovered via the Tapas platform and are excited to watch as Tapas Media becomes a market leader in mobile reading here in the US.”


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