Goodreads announced in a blog post that it has established a giveaway program for Kindle ebooks, currently in beta. Previously, the program had only been available for print books.
Authors or publishers—whoever controls the digital distribution rights—can now offer up to 100 copies of the Kindle ebook and choose how long the giveaway will run. When it is finished, Goodreads will chooses winners at random and automatically send the Kindle ebooks to users’ preferred devices and cloud accounts.
Kindle ebook giveaways will initially only be available in the US. During the beta period, Goodreads will work with Amazon Publishing to host Kindle ebook giveaways. When the program is out of beta, though, it will be open to any author or publisher who sells their ebooks on Amazon.
The cost of listing a Kindle ebook giveaway will be $119 for up to the 100 ebook limit. Listing a print book giveaway, however, will continue to be free.
In the blog post, Goodreads explains why: “Both types of giveaways give authors and publishers a powerful way to market their books, reach lots of new readers, and drive buzz. With a Kindle ebook giveaway, we give you the opportunity to offer a large number of free books, reaching even more readers. We also save you on both costs and hassle. No more printing books, hauling them down to the post office, filling out address labels, and paying to ship them off to winners (which can cost hundreds of dollars for a 100-copy giveaway).”
Last year, Goodreads helped authors and publishers give away more than 300,000 print books.
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