Goodreads Introduces Kindle Ebook Giveaway Program

GoodreadsGoodreads announced in a blog post that it has established a giveaway program for Kindle ebooks, currently in beta. Previously, the program had only been available for print books.

Authors or publishers—whoever controls the digital distribution rights—can now offer up to 100 copies of the Kindle ebook and choose how long the giveaway will run. When it is finished, Goodreads will chooses winners at random and automatically send the Kindle ebooks to users’ preferred devices and cloud accounts.

Kindle ebook giveaways will initially only be available in the US. During the beta period, Goodreads will work with Amazon Publishing to host Kindle ebook giveaways. When the program is out of beta, though, it will be open to any author or publisher who sells their ebooks on Amazon.

The cost of listing a Kindle ebook giveaway will be $119 for up to the 100 ebook limit. Listing a print book giveaway, however, will continue to be free.

In the blog post, Goodreads explains why: “Both types of giveaways give authors and publishers a powerful way to market their books, reach lots of new readers, and drive buzz. With a Kindle ebook giveaway, we give you the opportunity to offer a large number of free books, reaching even more readers. We also save you on both costs and hassle. No more printing books, hauling them down to the post office, filling out address labels, and paying to ship them off to winners (which can cost hundreds of dollars for a 100-copy giveaway).”

Last year, Goodreads helped authors and publishers give away more than 300,000 print books.


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5 thoughts on “Goodreads Introduces Kindle Ebook Giveaway Program

  1. Isobel

    So, basically, Goodreads are a review site, and they are making authors pay for reviews…
    This is double standards. I have known many bloggers and reviewers who have had reviews deleted from Goodreads and Amazon because, without evidence, the sites decided that these reviewers were being paid for reviews.
    I really don’t think Goodreads have thought this through at all. There are plenty of ways for authors to offload 100 copies of books to readers in their genre- it’s as simple as uploading to Smashwords and doing a giveaway coupon, and blitzing social media on Twitter and Facebook. There are also lots of review groups on Fb where genre specific readers will review for authors.
    Charging $119 is ridiculously expensive, and I for one will not be doing an ebook giveaway through Goodreads.

    Reply
  2. Steve Mettee

    Paying Amazon-owned Goodreads $119 so you can give away up to 100 books is an interesting concept.
    With the Hummingbird platform (http://hummingbirddm.com/), you not only can give away as many books as you want for free, you can sell your e-books and audiobooks along with hundreds of thousands of others and make money.

    Reply
  3. Lizzie Newell

    This seems similar to vanity press because the publisher/site makes money off the author. . Basically it means that on Goodreads, readers can’t distinguish between advertising(books recommended because of payment to Goodreads) and content (books recommended based on their own merit.) On the positive side, ebooks can’t be resold, so contest entrants won’t be entering purely so they can resell the books.

    Reply
  4. James Marinero

    I do Goodreads giveaways and it costs me ~$15 for each copy sent. At $119 for 100 digital copies it seems like a no-brainer to me. Certainly there are plenty of active sites where an author/publisher can do giveaways for free (I use Gumroad ) but it’s the huge hungry audience actively seeking giveaways at Goodreads that fuels the fire for me.

    Reply
  5. Mel

    Do they allow authors to do giveaways only for both digital and print books? What if you r not self-pubbed but go thru an Indie Pub?

    Reply

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