So you’ve written a book and you want to get it out into the world. You’ve decided that self-publishing is the way to go, but you’re not really sure how to turn that book on your computer into something that can be read by an eager public.
In this post, we will show you the three most common file standards in self-publishing and let you know how you can easily create your book in these formats. Ready?
EPUB: One Format to Rule Them All
An EPUB file is the most widely-accepted ebook format on the market. It’s the industry standard, used by Apple, Kobo, Barnes & Noble, Sony and Google e-readers.
A free and open standard based on HTML (much like the files your web browser would read), EPUB is a remarkably flexible format that supports a wealth of features. It can optimize a book’s text to fit your device, embed images, and allow for bookmarking, highlighting and text-to-speak. The latest version, EPUB 3, will even permit you to add multimedia content like video and audio clips.
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Book Publishers Do Not Do SEO Like the Big Guys Do (Mike Shatzkin)
These powerful multi-brand content organizations have such massive traffic and authority that they can influence Google search for the most searched terms on the Internet. No book publisher would have comparable capability. But for terms that are more publishing-specific — those that reference books or reading groups or book genres or authors — the larger book publishing organizations have the ability to influence search results exactly the way these big outfits do.
Judge a Book By Its Data or Trust the Editor’s Gut? (NPR)
Publishing is a notoriously risky business. A publishing house might give a first-time author a six-figure deal, only to see the book flop. It’s always been hard to predict what will sell. Now publishers are getting some help from data that tells them how readers read — and that makes some people nervous.
Marketing a New Book: 6 Tactics Authors & Publishers Love (BookBub)
When launching a new book, there’s a gamut of marketing activities authors and publishers can use to create buzz and generate sales. Despite that huge range of tactics, there are a handful of specific marketing activities that we hear authors and publishers buzzing about most. This post reviews those tactics, with examples from authors and publishers.
Read Books, Live Longer? (NY Times)
Reading books is tied to a longer life, according to a new report. Researchers used data on 3,635 people over 50 participating in a larger health study who had answered questions about reading.
Self-Publishing Events Happening in September (IngramSpark)
We attend conferences for many reasons and recommend you do the same. They’re all about being part of the conversation which means participating by speaking but also by listening. A conference that peaks your interest and promises to help sharpen your craft, educates you on the current publishing industry, or connects you with others in the industry is worth researching further.
Publishers Mount Their Own Bookstore Chain in Poland (Pub Perspectives)
Answering the dominance of two bookstore chains’ 400+ locations, Polish publishers create BookBook, their own chain, banking on “the unique atmosphere of our bookstores.”
Revisiting: Peak Subscription (Scholarly Kitchen)
During this session, Jan Velterop used the term “peak subscription” (as in “peak oil”) to describe the current market context for STM and scholarly journal publishing. The phrase neatly captures what is arguably the most important trend – a sea change – in STM and scholarly publishing today.