More and more authors are self-publishing their books today, and many are finding the model to be more lucrative and sustainable than working with traditional publishers. But for authors trying to get started, the arena can be hard to break into—in part because of the sheer volume of editing, production, distribution and design services available.
What are the best services for self-publishing? How much money does it cost to produce a good-quality ebook? And what are some of the most effective marketing strategies?
During the webinar, aspiring authors will get answers to the above questions, plus an unbiased look at the self-publishing scene, including when you should do it, and—if you do—how to be effective in your efforts, without damaging your credibility or investing more money than you should. While self-publishing doesn’t equal instant success, you’ll learn the principles behind the successful creation and distribution of an ebook or print edition.
Writers will learn the following:
• 3 key categories of service available to sell or distribute your ebook
• If and when you’re endangering the future potential of your work by self-publishing, plus what you need to know about copyright
• If you have the skill required to produce professional ebook files, plus when to use a professional service
• 4 essential factors that impact your sales
• How to appropriately price your work
By the end of this webinar, you’ll have a comprehensive understanding of how professional independent authors publish and distribute their books through the major e-retailers. You’ll learn the characteristics of the most important retailers (Amazon KDP, Apple iBookstore, Nook Press, Kobo) and ebook distributors (Smashwords, Draft2Digital, BookBaby), and learn how to decide what combination of retailers and services are appropriate for your book.
For those working on children’s books or full-color books, you’ll learn the special considerations and services that apply to your work. Additionally, you’ll learn about the importance of metadata, book descriptions, book covers, and other factors that increase your professionalism. We’ll also cover the pros and cons of KDP Select.
Finally, you’ll learn specific marketing and promotion strategies for self-published authors. Key areas such as giveaways, pricing/discounting, and reviews will be covered, as well as the most frequently used and reputable paid services.
Who this webinar is for:
• The author who wants to self-publish their books. You’ll learn about the best, most cost-effective services, retailers and distributors to use to publish your work on your own. If you need to hire help, you’ll understand what resources are available and how to make sure you find the right freelancers for the job. The session will cover print-on-demand publishing and ebook (digital) publishing, as well as discuss what it means to invest in a traditional print run, and who should risk that investment.
• The entrepreneur who wants to be knowledgeable about digital publishing. Ebook sales and distribution can be an important component of a larger digital product strategy. This session teaches you how to maximize your profit and distribution.
Digital services and tools make it possible for any writer, editor or company to become a publisher overnight—and these are often the same tools available to traditional publishers and media conglomerates.
Learn best practices and avoid the confusion that comes from trying to compare advice from multiple sources; this webinar provides nuanced and objective advice from someone experienced in the publishing industry—in both traditional and independent options.
About the Instructor
Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the former publisher of Writer’s Digest, as well as a professor with The Great Courses and the University of Virginia.
Jane has delivered keynotes on the future of authorship at the San Francisco Writers Conference, The Muse & The Marketplace, and HippoCamp, among many other conferences. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund.
She has a book forthcoming from the University of Chicago Press, The Business of Being a Writer, and has also self-published a guide for first-time authors, Publishing 101. Find out more at JaneFriedman.com.
To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!