Over the past few years maintaining our IT systems here at Vearsa, I’ve seen a few different approaches to ebook metadata. Here’s a brief introduction to metadata, an explanation of why it’s so important (and I’ll never tire of talking about how important it is!), and the best ways in which publishers should manage their metadata.
I’ll stake my colors to the mast at the start: I’m writing this because I want everyone to be able to send and receive ONIX, and I think there’s a compelling case for most publishers to invest in tools to manage their metadata for them.
The Importance of Ebook Metadata
Our publishers, through their writers, editors, proofreaders, designers, typographers and many others, create awesome books. They have marketing departments to tell the world more about the book; the author publicizes her book, too, through interviews, bookstore tours, book fairs, social media and any other means they can think of; and the publisher contracts with distributors, physical and digital, in order to get the book out to the retailers and onto the (virtual) shelves.
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