Consumers are overwhelmed by the choices they have in front of them, as the abundance of content makes it difficult for them to find the right product. As a publisher, it can be equally difficult to reach relevant consumers amidst this sea of content. You can avoid getting lost in all the noise, however, with a discovery strategy.
Moreover, with the right discovery strategy, you can increase your products’ visibility, as well as your revenue.
Last year, an estimated 500,000-plus English-language books were published. In order to survive the crowded space, some publishers are enhancing their efforts to help with their books’ discovery. Quality content has always been the top priority of successful publishers. However, with growing sales through online retailers, a book’s discoverability has become nearly as important.
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Join Me at Digital Book World 2017 (Jane Friedman)
Digital Book World is going through a top-to-bottom refresh for 2017, and—in partnership with Porter Anderson—I’m working with them on the third, new day of the conference devoted to indie authorship.
Sales, Earnings Fell by Double-Digits at PRH (PW)
Sales and earnings at Penguin Random House both fell by more than 10 percent in the first half of 2016 compared to the same period in 2015. PRH parent company Bertelsmann reported that revenue at the trade publisher fell 10.7 percent in the first six months of 2016, to 1.52 billion euros, while EBITDA (earnings before taxes, interest, taxes, depreciation, and amortization) fell 10.6 percent, to 185 million euros.
The First Half of the Year: An Overview (Pub Lunch)
With Bertelsmann’s half-year report from yesterday, we now have all of the major public reporting for trade publishing companies for the first six months of the year (even though the AAP has not gotten past February so far). Below is a summary view, though for nearly every company we could append a number of special notes.
The Editing and Revision Process for Self-Publishers (BookMachine)
New authors often assume that self-publishing a book means doing everything themselves. Nothing could be further from the truth, and that all becomes evident during editing and revision. Successful self-published authors know the value of putting together their own team of editorial professionals. Every step in the revision process represents another chance to achieve a professional-quality product that can compete in today’s publishing market.
Are Publishers Failing Poland’s Digital Readership? (Pub Perspectives)
Poland’s K-12 schools are “the most obsolete places” in which youngsters spend their time, says Jakub Orczyk. And too many Polish publishers, he says, have missed their digital chance.
Pimsleur Language Program Teams with Overdrive (Overdrive)
We’re excited to announce a new partnership with Simon & Schuster’s Pimsleur Language Programs to be the exclusive international (outside the U.S.) digital wholesaler to public and school libraries and non-exclusively to U.S. public libraries and corporate libraries worldwide.
Canelo’s Abandoned Bookshop Publishes Forgotten Novelist (Pub Perspectives)
While its imprint named “Abandoned Bookshop” may not seem a ray of hope in a crowded marketplace, the digital publisher Canelo is looking for a novelist’s heirs.
Children’s Publishers Urged to Translate More International Works (Bookseller)
BookTrust is launching a new children’s books in translation initiative called In Other Words, to encourage UK publishers to release more works from around the world. The charity has pledged to pay for sample translations from 10 works for the scheme and present them to the UK publishing community in an event at the Bologna Book Fair next year.