Digital-First Lyrical Press to Publish Mass Markets

Lyrical PressKensington Publishing announced at the 2016 Romance Writers of America Conference in San Diego today that Lyrical Press, its digital-first imprint, will launch a line of mass market paperback originals under the Lyrical Press banner.

Full press release below:

KENSINGTON’S DIGITAL-FIRST IMPRINT LYRICAL PRESS ANNOUNCES PRINT LINE TO DEBUT IN 2018

July, 2016: Kensington Publishing Corp. announced at the 2016 Romance Writers of America Conference in San Diego that Lyrical Press, its digital-first imprint, will launch a line of mass market paperback originals under the Lyrical Press banner. Lyrical’s mass market line will feature authors new to print, but who previously have been published digitally in Lyrical Press, and gained a following through their eBook titles and series. Starting in January 2018, the Lyrical Press print line will release one competitively priced mass market title per month, with three titles in each author’s series being published within a 12 month period. All releases will have a simultaneous eBook edition.

Three Lyrical authors have already been signed to the program. Leah Marie Brown, author of Lyrical’s It Girls series, is poised to debut the line in January 2018. Heather Heyford, author of the Napa Wine Heiresses series and upcoming Wine Country Romance series, and Jenna Jaxon, author of the House of Pleasure series, will follow Brown to kick off the new print line.
Alexandra Nicolajsen, Director of Social Media and Digital Sales says of the launch, “Adding a print component to this already prolific imprint will increase the Lyrical footprint in all formats—giving authors an opportunity for a wide in-store presence, which will further grow readership across the board. It is an important next step in the development of our authors and a key piece to building their careers, which is always the central goal at Kensington.”

Martin Biro, Editor, Lyrical Press states, “Our goal with Lyrical is always to first build an audience, then establish a brand and strong sales within the digital market, so it’s wonderful to be able to launch new print series with this pre-existing platform. We’re eager to get these books into the hands of more readers than ever before and thrilled to see these authors make the leap into print for the first time.”

ABOUT KENSINGTON PUBLISHING:

Kensington Publishing Corp. is located in New York City and is known as “America’s Independent Publisher.” It remains a multi-generational family business, with Steven Zacharius succeeding his father as President and CEO, and Adam Zacharius serving as Kensington’s General Manager. As the foremost independent commercial publishing house in the United States providing hardcover, trade paperback, mass market, and digital releases, Kensington publishes the books that America wants to read.

The house of New York Times bestselling authors, including Fern Michaels, Lisa Jackson, Joanne Fluke, William W. Johnstone, and many others, Kensington publishes over 500 fiction and non-fiction titles each year. Its diverse imprints include Zebra, Pinnacle, Dafina, and Lyrical Press which are well known for providing readers with a range of popular genres such as romance, women’s fiction, African American, young adult, and nonfiction, as well as true-crime, western, and mystery titles. Visit kensingtonbooks.com.


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