Professionals from all over the publishing industry head to New York City today for the Digital Book World Conference + Expo.
Now in its seventh year, the 2016 event showcases a variety of programming, including workshops, master classes, panels, Q&As and talks.
Some of the most talked about sessions include Data Guy’s presentation and discussion with Michael Cader, Rand Fishkin’s discussion of how SEO can help book publishers’ efforts, and an interview with Barnes & Nobles’s new chief digital officer, Fred Argir.
The three-day event kicks off with the Launch Kids Conference, which will examine the latest in children’s publishing, and is then followed by a variety of workshops and master classes, as well as a package of sessions from the experts at Nielsen, who will discuss practical techniques to address issues critical to any publisher’s bottom line.
It’s not too late to get a ticket. Just head over to DigitalBookWorldConference.com. We’ll see you there!
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How to Choose the Best Social Media Channels to Sell Books (DBW)
“Confused by all the differing opinions about social media?” asks Chris Syme in an expert blog post for Digital Book World. “You’re not alone. There is a whimsical idea gaining ground in the author community that social media is an a la carte menu and that you should just choose a channel you like and stick with it. The truth is, social media is a marketing strategy, not a menu, and your choice of networks should depend on your goals and your audience, not on your personal affinity. And if your goal is to use social media to sell more books and build loyal fans, then you can easily choose the right channels to market your books by employing a simple three-step test of sellability.”
Why I’m Not on the Amazon Echo Bandwagon… Yet (Joe Wikert)
I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good of a deal to pass up. Amazon promised two-day Prime delivery, but they got overwhelmed by all the orders and, like many others, they botched mine and said I might receive it by the end of the year. At that point, I decided it wasn’t meant to be, so I cancelled. And I’m glad I did.
Quantifying Nook’s Decline, and More (Pub Lunch)
As Barnes & Noble CEO Ron Boire first announced in Thursday’s investor call, Nook UK will shut down on March 15, and customers are being are transferred to Sainsbury’s Entertainment on Demand. Nook explained the transitions to customers online. The same date is when Nook told customers they will stop selling apps (though they are having a final sale until then).
B&N Gets Ready for Its Next Act (PW)
With a relatively good holiday season behind him, Barnes & Noble CEO Ron Boire is poised to accelerate the rate of change at the country’s largest physical bookstore chain. Among Boire’s priorities are rightsizing the Nook business, overhauling the consumer e-commerce experience, finding more operating efficiencies throughout the supply chain, and opening four new concept stores by next April, the end of fiscal 2017.
Amazon Drops Encryption Support for Fire Tablets (TechCrunch)
Amazon has confirmed that version 5 of Fire OS for its Fire tablet removes support for device encryption. In a statement sent to TechCrunch the company said: “In the fall when we released Fire OS 5, we removed some enterprise features that we found customers weren’t using. All Fire tablets’ communication with Amazon’s cloud meet our high standards for privacy and security including appropriate use of encryption.”
Growth Curve: Together Tales (Futurebook)
The latest in our series asking startups to share the challenges they face and lessons they learn as they grow catches up with Evan Jones, founder of Toronto-based interactive children’s book company Together Tales, which was a finalist in the BookTech Company of the Year Award at the FutureBook Conference 2015.
Learn from Data Guy, Marketing and SEO Whizzes at DBW (TeleRead)
From Data Guy to SEO and marketing whizzes, an exciting lineup of speakers will enlighten TeleRead community members and others at the Digital Book World Conference + Expo. The 7th Annual DBW event will take place in New York, March 7–9, 2016 at the New York Hilton Midtown. DBW 1’6 is the premier event for book publishers and content providers of all sizes and business models who plan to thrive through and beyond publishing’s digital transformation.
Major Publishers Contribute to Open Ebooks Initiative (Pub Perspectives)
Just launched, the Open Ebooks initiative is described by the Digital Public Library of America as new program and e-reader app that will make thousands of popular, top-selling ebooks available to low-income children free of charge. The initiative offers access to quality digital content, including a catalog of ebooks valued at more than $250 million.
Complete Book and Media and BookShout Announce New Partnership (DBW)
To kick off Digital Book World, Complete Book and Media Supply, LLC., the world’s largest online business-to-business source for books, publications, government documents, and audio and video recordings, taps BookShout, the market-leading B2B eBook technology platform, to manage all digital content distribution requirements for its government and corporate customers.
Hachette Launches Football ‘Gamebook’ Series (Bookseller)
Hachette UK will this May launch a “gamebook” series, combining storytelling and gaming, starting with a title based on the New Star Soccer game. The New Star Soccer Story narrative potentially takes the reader from playing football in the park, to being spotted by a talent scout then being signed to a leading club. However, the story takes different paths depending on how the reader responds to games within the story.
A Busy Year for Polish Publishing (Pub Perspectives)
Only days after the announcement that Poland is one of seven regions chosen for the special focus of The Markets Global Summit at Frankfurt Book Fair in October, there’s news that the country will be London Book Fair’s Market Focus country in 2017. What’s more, Poland is the Global Market Forum Guest of Honor nation this year at BookExpo America, which is scheduled for May 11-13 at McCormick Place in Chicago.