DBW Conference Announces New Tracks, Conference Captains for 2017

dbw, digital book world conference, digital book worldDigital Book World announced today the breakdown of its new programming for DBW 2017, the eighth installment of the industry conference, which will take place January 17-19 in New York.

DBW 2017 will feature four tracks spread over the first two days of the conference: Editorial Acquisitions + Development, Production + Distribution, Marketing + Sales, and Analysis + Reporting.

In addition, the third day of the conference will be devoted to independent authors, with “DBW Indie Author: The First Conference for the New Professional Author.”

Ted Hill, president of THA Consulting, is DBW’s conference chair, overseeing the programming of the reimagined lineup. Under Hill are four conference captains for the two-day DBW conference and two captains for the DBW Indie Author conference, who are taking the lead for their respective tracks.

Editorial Acquisitions + Development: Laura Dail, president of Laura Dail Literary Agency, Inc.
Production + Distribution: Bill Kasdorf, vice president and principal consultant of Apex Content Solutions
Marketing + Sales: Rick Pascocello, marketing consultant and literary agent with Glass Literary Management
Analysis + Reporting: Kempton Mooney, senior director of research and analytics for Nielsen Book
DBW Indie Author: Jane Friedman, editor and publisher of The Hot Sheet, columnist with Publishers Weekly, a professor with The Great Courses, and an award-winning blogger at JaneFriedman.com; and Porter Anderson, co-founder of The Hot Sheet, editor-in-chief of Publishing Perspectives, and principal of Porter Anderson Media

DBW 2017 will feature a wide variety of programming, including educational sessions, workshops and main stage presentations.

“Publishers have never had more options for producing and distributing their books—and making sense of all that is harder than ever,” said Bill Kasdorf. “DBW 2017 is here to help. How can your workflows be made to really work, to deliver in all the formats your customers demand? How can you publish faster—and better—at the same time? How can you get more mileage out of your intellectual property? How can you do all this more efficiently and economically than you do today? Come to DBW to hear from the people who are making all these things happen, day in and day out—and who will share their strategies and secrets of success with you.”

Below is a breakdown of the programming for each conference track:

Editorial Acquisitions + Development – In this track, authors, editors, agents and others involved in acquiring, selling and developing books will learn the latest sales trends, debate the important issues, and gain insights into how they can better work together to bring their titles to market. Topics include: What’s Working and What’s Not; How to Make the Most Effective Use of Social Media; How to Take Advantage of the Growing Market for Audiobooks; Hybrid Authors; Authors and Editors as Business Partners; When Is It Really Worth the Effort to Create Extra Content and Customized Works.

Production + Distribution – This track will address issues that speak to production, operations and supply chain professionals involved in producing and distributing books. Topics include: Workflows That Work: How to Reduce Friction in Your Products, Processes and People; Tools for Agile Publishing; Accessibility Master Class: It’s Not Rocket Science, and You’re Closer Than You Think; Case Studies in Vendor Managed Inventory; and Think Platform, Not Product: It’s All About the Customer.

Marketing + Sales – For professionals who want to know What Works Now to Sell Books, the Latest in Book Influencer Marketing, and Successful Marketing Skills, this track will look at: Social Media Strategies That Deliver Results; Facebook Masterclass; Measuring Social Media ROI; Social Commerce and How Images Travel Across Social Media; Newsletters and Other Direct Communication Channels; The Current State of Retail; The Modern Marketing Budget; and Today’s Top 5 Things to Teach Authors About Book Marketing.

Analysis + Reporting – For anyone from the publishing community who wants to make better use of data from multiple sources, analytics and sales reports, this track will cover: Analyzing the Analytics; Pricing Strategies; Forecasting; and How to Bring More Data into the Sales and Marketing Process.

The first-of-its-kind DBW Indie Author conference is aimed at the new professional author who wants to drive his or her own career, direct their own output, position their own branding, coordinate their own production, and execute their own marketing strategy.

“The DBW program for indie authors offers both a high-level view of the current indie author landscape—its challenges and opportunities—as well as practical, nuts and bolts information on how to be better, more professional publishers,” said Jane Friedman. “In addition, the DBW program will offer attendees the chance to talk with some of the most important service providers and get first-hand information that helps them decide how to move forward with their publishing goals.”

DBW 2017 takes place once again at the New York Hilton Midtown, and registration and program details will be available next month at digitalbookworldconference.com.


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