How Curation Is Helping Drive Discovery

curation, publishers, books, readers, consumersWe’re all drowning in content. From long-form writing on LinkedIn and Medium to snackable content in our Twitter and Instagram feeds, to the explosion of self-published books, we’re inundated with options.

People try to use Google to navigate the flood. But that only works if you know what you’re looking for. Googling “Elon Musk Biography” is likely to get you where you want to go; Googling “What should I read next?” will not. In business, analytics dashboards and big data are great at answering questions, but poor at figuring out what questions to ask.

People hunger for authentic, relevant content, not listicles of top 20 crap. To that end, they’re turning to curators to surf the flood of content. If Ryan Holiday says a book is “life-changing,” it’s worth a look. Maria Popova at Brainpickings produces a mini-flood of fascinating articles and literary expositions. Jason Hirschhorn’s MediaRedef is an awesome curated set of commentaries on the media. And that’s not to mention the still-high-quality “institutional” curators: the New Yorkers, Guardians and Wall Street Journals. The proliferation of free content challenges their businesses, but they still produce large quantities of quality writing.

Much more.

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Reedsy Launches Learning Platform for Authors (DBW)
Publishing marketplace Reedsy has launched a new learning platform for authors called Reedsy Learning, which consists of a series of 10 free daily email courses about specific aspects of the book publishing process. The courses are taught by industry experts.

Time Management Tips for Busy Authorpreneurs (BookWorks)
You know what you’re supposed to do—write your book, start a blog and website, and turn to social media to help you market everything you’ve created.

Smartphones Give New Life to Audiobooks (USA Today)
Call it easy listening. Audiobooks are finding a new audience, as listeners discover the ease and portability of downloading recorded versions of books onto their smartphones.

Finding Your Dream Agent (The Verbs)
There’s been much debate about whether an agent is necessary or not. Let’s just get this out of the way. For my money, hell yes, you want an agent! Who wouldn’t want an advocate, contract spelunker, wheeler dealer, cheerleader, editor, promoter, dry port in a storm?

We Need Diverse Books Launches Curated Books App (PW)
We Need Diverse Books is launching an app, OurStory, utilizing a database of more than 1,200 curated books reflecting diverse characters and themes that librarians, educators, parents, and children can search for reading recommendations.

Vying to Be the Next ‘Gone Girl’ (PW)
This year, in the run-up to the Frankfurt Book Fair, interest in psychological suspense is holding steady. Despite a huge boom in titles sharing literary DNA with Gillian Flynn’s 2012 bestseller, Gone Girl, and Paula Hawkins’s 2015 hit, The Girl on the Train, editors are still spending big money in this subgenre. Although some say they’re tired of seeing these kinds of books, many are betting that readers feel differently.

Why Don’t Children’s Picture Books Travel? (Pub Perspectives)
Perceived cultural resistance and inadequate marketing to international audiences can mean that children’s picture books lag in translation on the world stage.

David Wilk Interviews Peter Costanzo of Associated Press (WritersCast)
Publishing Talks began as a series of conversations with book industry professionals and others involved in media and technology about the future of publishing, books, and culture. As we continue to experience disruption and change in all media businesses, I’ve wanted to talk with people involved in our industry about how publishing might evolve as our culture is so influenced by technology, within the larger context of a change across human civilization.

Canada to Be Guest of Honor at Frankfurt Book Fair 2020 (Pub Perspectives)
Enthusiasm and national pride mark a signing ceremony at which Canada confirms its participation as Frankfurt Book Fair’s 2020 Guest of Honor country.

Faber Sales Up in ‘Outstanding’ Year (Bookseller)
Faber has returned to profitability this year after recording a loss in 2015, helped by a “wide range of titles selling extremely well.”


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