How Curation Is Helping Drive Discovery

curation, publishers, books, readers, consumersWe’re all drowning in content. From long-form writing on LinkedIn and Medium to snackable content in our Twitter and Instagram feeds, to the explosion of self-published books, we’re inundated with options.

People try to use Google to navigate the flood. But that only works if you know what you’re looking for. Googling “Elon Musk Biography” is likely to get you where you want to go; Googling “What should I read next?” will not. In business, analytics dashboards and big data are great at answering questions, but poor at figuring out what questions to ask.

People hunger for authentic, relevant content, not listicles of top 20 crap. To that end, they’re turning to curators to surf the flood of content. If Ryan Holiday says a book is “life-changing,” it’s worth a look. Maria Popova at Brainpickings produces a mini-flood of fascinating articles and literary expositions. Jason Hirschhorn’s MediaRedef is an awesome curated set of commentaries on the media. And that’s not to mention the still-high-quality “institutional” curators: the New Yorkers, Guardians and Wall Street Journals. The proliferation of free content challenges their businesses, but they still produce large quantities of quality writing.

Much more.


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Faber Sales Up in ‘Outstanding’ Year (Bookseller)
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