In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Librios.
What does your company do?
Librios is a software developer specializing in book publishing. Its main publishing platform, an extended CMS, combines workflow with ebook and print production along with online reading tools and e-commerce subscription in a single ecosystem. With full integration of community membership, content is streamlined within the system, maximizing opportunities and minimizing time to market.
What’s unique about your company compared to your competitors?
The Librios CMS comes closer to an end-to-end, editorial-to-output process than systems from any other provider, and includes content ingestion, online editing, EPUB and InDesign production. The powerful but easy-to-use CMS is accessed through a single web-based system. Integrated e-commerce features include subscriptions. User-compiled “content packs” allow content to be combined from different publications. Community-engagement features include e-learning tools, note taking, discussions, events and more. What’s unique is that this is all contained within a single system, in order to streamline processes, save time and avoid the pitfalls of moving content from one system to another.
What’s the single biggest benefit your customers get from your service?
A single content ecosystem, which allows content to be processed in a consistent way, is the biggest benefit.
What’s the single biggest problem for your customers right now?
The biggest problem facing customers is moving from a workflow focused on print production to one focused on the content itself. If a customer can organize and manage content in a modular way, this problem diminishes a lot. A “digital-first” or “XML-first” approach also makes a big difference, one benefit being a workflow that can exploit multiple production platforms simultaneously. This requires operational flexibility at all levels, which a typical workflow focused on print production does not have. A print-focused workflow puts practical limitations on a publisher’s agility and responsiveness to new product types and opportunities.
What’s the single biggest opportunity for your customers right now?
A “digital-first” or “XML-first” strategy allows publishers to exploit multiple revenue sources with appropriate products, so they can engage more rapidly and effectively with both existing and new customers.
What industry trends do you think will have the greatest impact on your customers over the next 24 months?
1. Consumers increasingly expect to be able access their content concurrently in several media including print, ebook and the web. Publishers that are able to meet these expectations will have a competitive advantage.
2. Consumer use of mobile devices such as tablets or smartphones goes hand-in-hand with this trend.
3. Getting value from re-use and re-purposing their content will impact on publishers as they see the benefits of combining content from print products that were created originally to be distinct into new products, because this will open up more consumer-focused product sales.
4. Community engagement and online discussion around content is becoming the norm and is already having an impact. This trend will increase, so publishers that facilitate this will increase their advantages.
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