In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have instaFreebie.
What does your company do?
InstaFreebie is the book world’s leading digital audience development platform for authors and publishers to deliver free content to highly engaged readers, increasing pre-orders, sales, customer retention, and personalized customer relationships. With an organic community of readers that grows daily in numbers and influence, instaFreebie provides unparalleled marketing reach and impact. This community is dedicated to reading and discussing literary content, making instaFreebie a platform that generates both print and digital revenue for publishers. This audience of readers creates authentic buzz and visibility online, improving authors’ discoverability.
What’s unique about your company compared to your competitors?
We strive every day to ensure authors and publishers are building direct connections with readers by sharing content and creating relationships. With instaFreebie, authors and publishers can regain control over relationships with customers, rather than depending on another source. We want our customers to connect and engage with readers and, ultimately, grow them into active fans. Instafreebie accelerates and proliferates authors’ ability to develop relationships, by not only providing a means of re-engagement to their current readers, but by also engaging new readers. Customers can continue to share and introduce literary work to readers, which we know readers will enjoy.
What’s the single biggest benefit your customers get from your service?
Discoverability in front of the right, targeted readers! Due to the rise of self-publishing and more books available to readers, it’s difficult to be discovered in such a crowded marketspace. But it’s also challenging for readers to find books that appeal to their interests. We match the two together by letting readers see it first before they buy it, review it or recommend it. We’ve cultivated a community of highly engaged readers who want to read, interact with authors, review literary work, and buy books from their favorite authors. Our authors gain value by creating new reader connections and relationships.
What’s the single biggest problem for your customers right now?
Discoverability. Authors crave new readers to find their work. Due to the rise of self-publishing, free books, discounted books, ebooks, and audiobooks, readers are left with an increasing range of literary options and face choice paralysis. In such a crowded and changing market, it’s challenging for authors and publishers to share their work with readers. How do they showcase their work to the right readers—targeted, dedicated book buyers? Additionally, readers won’t change their reading habits; they want to read and consume books where and how they want to read, not where they are told. InstaFreebie community members receive content how they want it: Kindle, Nook, Kobo, apps, browsers, etc.
What’s the single biggest opportunity for your customers right now?
Our publishing customers are able to regain control over their customer relationships and develop and maintain their own effective channels for marketing and selling to their most loyal fans and readers. Authors and publishers have the power to make the connection. We know content is valuable, and so we enable authors and publishers to share ebooks, first in a series, previews, sneak peeks, and more with readers so they experience a taste of what you have to offer. Like many other products they buy, readers want to try it out before committing to it.
What industry trends do you think will have the greatest impact on your customers over the next 24 months?
The book world will continue its dramatic reinvention. For years, publishers struggled with the impact and control that major third-party companies had on their business—dictating terms of sale, preventing direct relationships and marketing opportunities, and the like. The successful publisher will look for ways to regain control over their market and customers, lessening their dependence on others. At the same time, traditional publishers are no longer the only avenues for authors to publish. As self-publishing increases, and new technology for content delivery comes to market, the challenge of finding what you want will increase. Authors will build their own brands, develop new audiences, and connect with their readers in authentic, long-term ways.
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