Can Authors Sell More Books with Less Social Media?

authors, self-publishing, marketing, facebook, twitter, social mediaA mind-boggling 78 percent of Americans have a social media profile. According to Statista, 2.72 billion people will be social media users worldwide by 2019.

It is a given that authors can develop loyal audiences and sell more books with the help of social media. But as numbers of users rise, the pressure to “be on every channel” also rises, as authors succumb to FOMO (Fear of Missing Out).

Even though it may be true that you have potential readers on every social media channel, it may be a waste of your time and resources to try to connect with people everywhere.

It’s Not About Numbers Anymore. It’s About Engagement

Internet users have an average of five social media accounts (Global Web Index), but they do not engage on them equally or use them for the same purpose. Numbers do give us information about social media, but numbers can be deceiving, as their meaning can shift with time.

Much more.

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Company Snapshots: Hummingbird Digital Media (DBW)
In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Hummingbird Digital Media.

As Ebook Sales Decline, Digital Fatigue Grows (PW)
Though various sources have reported a decline in ebook sales for traditional publishers in 2015 compared to 2014, no one has come up with a clear reason for the drop. To gain some insight into the trend, the Codex Group devoted a recent survey of book buyers’s shopping preferences to looking more deeply into the question.

Indie Booksellers Tweak Business Models to Make Most of Hearty Print Sales (PW)
With the resurgence of print and the leveling off of ebooks sales, indie bookstores are testing new business models, scouting new locations, and turning their stores into minichains to grow their businesses.

The Most Overlooked Step in Large-Quantity Bookselling (Book Business)
Negotiating a large-quantity book sale to a corporation or government organization can be a rewarding process. If you successfully describe how your content can help prospects solve their business problems, they sign on the dotted line and become customers. However, the euphoria of knowing you will soon receive tens of thousands of dollars could blind you to the job that still needs to be done.

Is a Book Tour Worth the Trouble? (BookWorks)
Last fall, as part of my “Wasted Author Tour,” I hosted ten readings in Detroit, Berkeley, Mill Valley, San Rafael, Corte Madera, Albuquerque, and Santa Fe. I was disappointed in the turnout more often than not, and I didn’t generate enough attendance or book sales to justify the time I devoted to the tour. But I would do it again. Without hesitation.

Want to Succeed in Self-Publishing? It’s a Lifetime Learning Experience (PW)
Although Carole Nelson Douglas has traditionally published more than 60 novels, she wanted more control over her books and decided to go indie. And while she did find the transition challenging – and encountered a “status downgrade” in some of her writers groups — Publishers Weekly gave her latest,Cat in a Zebra Zoot Suit, a positive review.

Hachette UK Acquires Mobile Game Studio Neon Play (DBW)
Hachette UK announced that it has acquired the British mobile game development studio Neon Play, which will operate as a standalone business under the Hachette umbrella. The move allows Hachette to publish authors on new platforms and the publisher to “pursue more generally our aim to generate rapid growth” on other platforms.

Kindle Unlimited Pages Read, May, 2016 (Chris McMullen)
For May, 2016, Kindle Unlimited pages read paid $0.004686 per page, which is down 5 percent from April’s rate of $0.00495663. Since the per-page rate was up nearly 5 percent in April compared to March, it’s basically just come back to where it had been. However, it’s still considerably up compared to January’s rate of $0.00411.

A Swiss Academic Powerhouse Steps onto the World Stage (Pub Perspectives)
The CEO of Peter Lang, an international publishing group, is now one of six owners pivoting the company to face outward from Bern. Four years ago, she says, the company was “very good at hiding.”


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