Bookticker Promotes Ebook Deals and Discovery

BooktickerBookticker, a new data-driven website for ebook deals, launched today. The platform uses metadata feeds from publishers to display new ebook deals in real time.

Bookticker specifically focuses on promoting bestselling titles with reduced prices, publisher-promoted titles and titles that’ve fallen in price without any promotion.

“We wanted to create a site that would promote publisher deals but also expose deals that consumers may not otherwise find,” said Founder Greg Aden. “We also wanted to generate deal visibility that was purely publisher-driven rather than the result of pressured discounting by the major retailers.”

On Bookticker, new deals are listed next to a button that notes how much titles have been discounted on Amazon, Apple, Barnes & Noble or Google Books. Additionally, Bookticker includes a section for free ebooks and sends out a newsletter for daily ebook deals.

So far, Macmillan, HarperCollins and BelleBooks are among the publishers that have partnered with Bookticker.

“This is one of our differentiating features: giving publishers a place to expand their branding and show consumers that searching by publishers can be a great way of finding a list of titles curated just for them,” said Aden.

The venture comes from digital solutions provider NetRead Software and Services, which delivers metadata and ebook content to more than 400 international retailers.


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Kristine Hoang

About Kristine Hoang

Kristine Hoang served as clubs editor at OC Weekly, an alternative weekly newspaper based in Orange County, California. In addition to OC Weekly, her work has been published in NBC Asian America, The Hechinger Report and Zocalo Public Square. Kristine holds a bachelor’s degree in history from the University of California, Irvine, and received journalism training at Reporter Corps, a program hosted by Alhambra Source and sponsored by USC Annenberg School for Communication and Journalism. She lives and works in New York City. You can follow her on Twitter at @initialskh.

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