Book Marketing on YouTube and the Value of Reader Analytics

marketing, youtube, data, analytics, publishers, booksThe 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening day.

Below are some highlights from sessions on book marketing and analytics:

Book Marketing Through YouTube

Naomi Bacon, a freelance consultant and creative strategist who previously worked at Pan Macmillan, discussed why YouTube is a powerful, untapped resource for book marketing.

The video platform has more than a billion users, and it’s the second biggest search engine after Google. What’s more, it has an infinite capacity for content.

Bacon broke her presentation down into five lessons.

Much more.


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