The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening day.
Below are some highlights from sessions on book marketing and analytics:
Book Marketing Through YouTube
Naomi Bacon, a freelance consultant and creative strategist who previously worked at Pan Macmillan, discussed why YouTube is a powerful, untapped resource for book marketing.
The video platform has more than a billion users, and it’s the second biggest search engine after Google. What’s more, it has an infinite capacity for content.
Bacon broke her presentation down into five lessons.
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Amazon Executives ‘Pleased’ with Results of Retail Bookstores So Far (Fortune)
Amazon’s nascent plan to open physical bookstores is an experiment going well so far, according to Andy Jassy, who heads the company’s cloud unit, Amazon Web Services.
4 Things We Learned from Indie Author Day 2016 (BookWorks)
On October 8, 2016, thousands of local writers filled almost 300 libraries across North America for a day of celebration and inspiration devoted to indie authors.
5 Holiday Marketing Trends for Authors (Written Word)
There is a lot of advice out there on book promotion during the holidays. As you well know, we pride ourselves on data, so in this article we’ll explore the data-backed holiday trends for this year and how authors and publishers can take advantage of them.
5 Tips for Starting Out as an Agent (BookMachine)
Hattie Grunewald is an agent at Blake Friedmann agency. She assists Carole Blake, handles short fiction and permissions on behalf of Blake Friedmann clients, and has been building her list since the start of 2016.
How to Network Effectively (Even If You Hate Networking) (Jane Friedman)
If you’re anything like me, a small part of you (or let’s be real, a large part) hates networking situations with a passion, especially forced networking situations. There is nothing I dread more than a “networking night” that results in 200 people standing around a room talking to the same two people for the duration.
France: Frankfurt’s Guest of Honor 2017 (Pub Perspectives)
A note of expressive defiance is heard as French officials take on Frankfurt’s Guest of Honor effort for 2017: “With Germany, we want the youth of Europe to stay open to the world.”
Journaling as Part of the Writing Process (The Verbs)
I am one of the (un)lucky few to be currently have all the time in the world to be writing, but I had be finding it incredibly hard to get any useful writing done.
Robert Chandler on Translating Russian Literature (Pub Perspectives)
Robert Chandler’s Russian translations focus on great voices in Russian literature. He hopes to see more translations of contemporary Russian writers published.