Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either.
This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but instead something a bit more fundamental. Having started Legend Press from my flat in Stoke Newington, London, I used to be a regular at the post office, carrying my box of review copies. Eleven years on, we may not be carrying the box, but as a publisher we still send out the review copies to an albeit smaller list of national literary journalists.
I won’t list all the other activities we have carried out across our businesses over the last decade, but from events and print and digital mail-outs, to promotional materials and adverts—and having an author dress up as Lord Lucan and stand on a plinth in Trafalgar Square—we have never been shy about trying absolutely anything to get our books noticed.
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How to Win the Man Booker Prize (DBW)
The Man Booker Prize for Fiction is a literary award handed out each year for the best novel written in English and published in the UK. It was first awarded in 1969. In addition to literary acclaim, winners also receive £50,000. So what does it take to win the Man Booker Prize? Obviously, the novel must be deemed extraordinary, but are there any other factors that help an author’s chances?
Amazon Reveals Customers’ 2016 Book Buying Habits (Bookseller)
Debut psychological thriller Behind Closed Doors by BA Paris (Mira) is Amazon Kindle’s number-one selling ebook this year to date, according to its summer 2016 report disclosing the latest retail trends for the e-commerce giant.
Resurgent Libraries Turn a Whisper into a Roar (NY Times)
Far from becoming irrelevant in the digital age, libraries in New York City and around the nation are thriving: adding weekend and evening hours; hiring more librarians and staff; and expanding their catalog of classes and services to include things like job counseling, coding classes and knitting groups.
How to Create an Ebook Boxset or Bundle (Creative Penn)
Boxsets can be a great opportunity for authors to collaborate with other authors to reach a different audience, or maximize point of sale revenue from one customer with their own series or themed box-set.
5 Pieces of Writing Advice You Should Ignore (Jane Friedman)
But here I’d like to discuss some writing advice writers would do well to ignore. Where does such advice come from? I have a theory that there is a mad scientist in Schenectady, New York, who cooks up writing advice memes and converts them to an invisible and odorless gas. He then secretly arranges for this gas to seep into critique groups across the land, infecting the members, who then begin to dispense the pernicious doctrine as if it were holy writ. I now offer the antidote to the gas.
Why Is Dystopian Fiction Evergreen? (Pub Perspectives)
“We’ve been waiting for another type of book for the last two years,” says one editor in Paris. So far, though, it’s a dystopian fiction double-down. To some in Europe, “This is another wave of Americanization.”
How to Test Your BookBub Ad Designs to Get Better Results (BookBub)
Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the greatest return on your marketing investment.