What Does Book Marketing Look Like Today?

marketing, books, book marketing, publicity, authorsHaving run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either.

This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but instead something a bit more fundamental. Having started Legend Press from my flat in Stoke Newington, London, I used to be a regular at the post office, carrying my box of review copies. Eleven years on, we may not be carrying the box, but as a publisher we still send out the review copies to an albeit smaller list of national literary journalists.

I won’t list all the other activities we have carried out across our businesses over the last decade, but from events and print and digital mail-outs, to promotional materials and adverts—and having an author dress up as Lord Lucan and stand on a plinth in Trafalgar Square—we have never been shy about trying absolutely anything to get our books noticed.

Much more.

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How to Win the Man Booker Prize (DBW)
The Man Booker Prize for Fiction is a literary award handed out each year for the best novel written in English and published in the UK. It was first awarded in 1969. In addition to literary acclaim, winners also receive £50,000. So what does it take to win the Man Booker Prize? Obviously, the novel must be deemed extraordinary, but are there any other factors that help an author’s chances?

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But here I’d like to discuss some writing advice writers would do well to ignore. Where does such advice come from? I have a theory that there is a mad scientist in Schenectady, New York, who cooks up writing advice memes and converts them to an invisible and odorless gas. He then secretly arranges for this gas to seep into critique groups across the land, infecting the members, who then begin to dispense the pernicious doctrine as if it were holy writ. I now offer the antidote to the gas.

Why Is Dystopian Fiction Evergreen? (Pub Perspectives)
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How to Test Your BookBub Ad Designs to Get Better Results (BookBub)
Looking for a simple way to improve the performance of your BookBub Ads campaigns? A/B testing your ad designs is a great place to start. By following the basic steps outlined below, you’ll be able to identify the creative that best accomplishes your goals and generates the greatest return on your marketing investment.


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