Blurb Announces New CEO

BlurbBook and magazine self-publishing platform Blurb announced on Tuesday that Todd Larsen has been appointed Chief Executive Officer. Larsen succeeds Founder and CEO Eileen Gittins, who becomes Executive Chairman of the Board of Directors as well as an advisor to the company.

“I am honored and excited to lead Blurb into its next phase of growth, expanding the company’s leadership position,” said Larsen.

Prior to joining Blurb, Larsen had been serving as Executive Vice President of Time, Inc., where he oversaw global operations of major media brands, including Time, People, Entertainment Weekly, Sports Illustrated and Fortune. Larsen had previously served as President of Dow Jones & Co., where he oversaw The Wall Street Journal and the company’s other brands, including MarketWatch, Factiva and Dow Jones Newswires.

According to a press release, at Time, Inc., Larsen was “instrumental in jump-starting growth in digital audiences as well as driving a successful launch into video. At Dow Jones, Larsen directly led the growth of the Wall Street Journal’s digital business for more than a decade.”

“Todd is an exceptional leader and strategist, passionate about our mission, committed to our principles and values, and knows how to build a large, successful business,” said John Balen, board member and a general partner of Canaan Partners, Blurb’s largest investor.

Gittins said, “I look forward to remaining actively engaged with Blurb, its partners and its customers, and supporting Todd in his new role as CEO.”

Founded in 2005 by Gittins, Blurb has almost 2 million authors worldwide, producing nearly four million titles. Blurb is the largest privately held self-publishing platform globally.

“The company will be forever grateful for Eileen’s long-sighted vision and leadership,” said Larsen. “She has left an indelible legacy and will continue to be an invaluable resource as a board member and advisor.”

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