Cliff Guren is the founder of Syntopical, a consulting company that provides strategic planning and business development support to publishers and technology companies developing content-driven products and services. He’s also held senior management positions at industry-leading companies such as Apple, Asymetrix, Quebecor, Microsoft, Skiff (a Hearst-funded start-up) and Bluefire Productions.
Cliff is a recognized industry leader known for his passion for developing and launching new publishing-related technologies, and he’s also a speaker at DBW 2017, where he’ll discuss the roles big data and machine learning are playing in publishing.
We spoke to Cliff to learn more about his session at DBW, as well as why big data and machine learning are becoming such critical parts of the publishing landscape.
What is the future of machine learning in book publishing? Is it currently a practical investment for publishers?
Machine learning is already being used in publishing. At the simplest level, every time you see and respond to the squiggly line below a misspelled word or awkward phrase, you’re interacting with a machine-learning-driven system. That system incorporates a dictionary, a thesaurus and a set of style guidelines. In all likelihood, that content was licensed from a publisher.’
The DBW Daily is the go-to newsletter for staying up to date on the biggest issues facing the book publishing industry and indie authors. To get all the top stories and think pieces from the past 24 hours in your inbox every day at 8:00 AM, sign up for the DBW Daily today!
Reedsy Launches Smart Margins for Reedsy Book Editor (DBW)
Publishing marketplace Reedsy announced that it has added a new feature called Smart Margins to its book editing platform. With the new feature, the margins of physical copies of books authored using the platform will now be calculated automatically based off a book’s word count.
Planning Your InDesign Pages Using Margins and Columns (BookMachine)
This is an excerpt from Nigel French’s book “InDesign Type: Professional Typography with Adobe InDesign.” These principles apply to all versions of InDesign and any page layout software.
Should You Send Your Whole Manuscript to a Prospective Editor? (BookMachine)
You just clicked Save on your manuscript file in preparation for sending it off for a sample edit. The thing is, the prospective editor has asked you to send the entire manuscript. All you need is a tiny sample edit. Why would an editor ask to see your whole manuscript? Could this unknown editor be planning to steal your idea?
Productivity for Creative People (Creative Penn)
There are so many things that authors need to do now as well as write, plus there are a lot more distractions. So how do we stay productive and creative in a crazy busy world? I discuss this with Mark McGuinness in today’s show.
Cambridge University Press and Overleaf; FutureBook Awards (Pub Perspectives)
In three of Cambridge University Press’ journals, two having to do with political science, an Overleaf arrangement offers authoring tools. And a group of eight awards’ announcements are part of the FutureBook Conference in London.
‘Sell More, Serve More’: FutureBook’s Bracing Message (Pub Perspectives)
The 2016 FutureBook Conference in London held special urgency in a time of acute need, and described publishing’s mission—should the industry decide to accept it.
How to Keep It Together While Querying (The Verbs)
If you want to land an agent or traditional publishing deal, you’re going to have to query. There’s just no way around it. Here are some tips on staying sane and keeping your cool through what might be the most harrowing and exciting experience in a writer’s life.
Attendance at Guadalajara Book Fair Up 3% (PW)
Total attendance at the recently concluded Guadalajara International Book Fair was about 813,000, a 3 percent increase over 2015. Figures include participation for both professional attendance and the general public.