BookExpo America Teams with BookShout to Create Official BEA Buzz Book Omnibus.
One-of-a-kind digital collection will offer publishers the opportunity to promote key works directly to more than 20,000 industry professionals.
Dallas, TX [March 15, 2016] BookExpo America (BEA), the leading book and author event for the North American publishing industry (May 11-13), is teaming up with BookShout, the market-leading digital content distribution platform, to create the official BEA 2016 Buzz Book Omnibus. The one-of-a-kind ebook will feature excerpts of BEA 2016’s selected Buzz Books in three categories (Adult, Young Adult, and Middle Grade) as well as must-read publisher-identified key titles for the coming year.
BookExpo America’s Executive Director, Steve Rosatto, noted, “We are delighted to partner with BookShout in this endeavor, ensuring publishers a cost-effective way to reach thousands upon thousands of industry professionals and book lovers nationwide—onsite and off. BookShout’s technology provides us with the tools to strengthen our brand, build our audience, and offer our publishing partners added value.”
In addition to reaching upwards of 20,000 industry professionals onsite, the Buzz Book Omnibus, along with curated, genre-specific digital collections, will be shared with thousands more via dedicated social marketing, direct mail campaigns, mobile promotions, and advertising, offering publishers exceptional visibility for their most important titles.
As Jason Illian, BookShout’s founder and CEO, explained, “We have long believed the digital distribution of content at conferences and trade shows is the most effective and economical way to engage attendees—both during the show and after. It’s exciting to work with the innovative team at BookExpo America in developing a product that will help publishers sell more books. We’re happy to be of service.
The BEA 2016 Buzz Book Omnibus will be accessible through BookShout’s state-of-the-art web-reader and 5-star mobile app, making it easy for publishers to reach bookstore buyers, librarians, educators, licensing professionals, the media, and book lovers . . . anytime, anywhere.
BookExpo America (BEA) 2016 takes place May 11-13, 2016 at McCormick Place, Chicago, Illinois. Register online.
For more information and to sign-up for the 2016 Buzz Book Omnibus, contact Matt Philp (email@example.com) or Tim Murray (firstname.lastname@example.org)
About BookExpo America:
BookExpo America (BEA) is the leading book and author event for the North American publishing industry. It’s the best place to discover new titles and authors, conduct business and network, and learn the latest trends.
BEA is the largest gathering of booksellers, librarians, retailers, publishers, rights, licensing, and book industry professionals in North America.
BookShout is the world’s leading B2B ebook technology platform, enabling retailers, authors, publishers and brands to sell content directly from their own websites. Offering both simple and fully customizable solutions, with access to millions of titles, BookShout is the only turnkey solution giving brands the ability to rise above market noise and reach audiences in relevant ways. For more information, please visit BookShout.
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