Avoid These 7 Book Marketing Trends

books, marketing, authors, social mediaOne of the biggest certainties about marketing trends, including book marketing trends, is that they are always in a state of change. This has a lot to do with changing technology. In nearly every aspect of every day, someone is marketing something to each of us. Since I am in the business of book marketing, I pay close attention to stay on top of the hottest trends and best practices so I can make solid recommendations to our authors.

Ultimately, there are some common practices that authors are best served to stay away from. By avoiding some of the pitfalls associated with each of the marketing trends I am identifying as no longer working (there are seven), authors will be able to improve—even maximize—their promotion efforts.

1. Generic Anything

In today’s world, we are slammed with thousands of impersonal messages and ads every day. We are beyond saturated with messages that are not on target. Our inboxes are filled with emails that don’t pique our interests, just waiting for us to respond. But we don’t respond. Attention is the new currency, and in order to both get it and keep it, you have to make things more personal.

Much more.

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