Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The more you get your name and writing out there, the easier it is to create brand recognition and gain a following.
Why Give It Away?
As with any professional effort, networking for writers is built on reciprocal relationships. When you offer free content to others, you’re creating healthy relationships that will benefit you in the future. People who have free access to your writing will be more likely to review your book, promote it to their friends and fans, or otherwise support you.
Additionally, readers are far more likely to take a chance on a new writer when they don’t have to pay for the content. If you gain a fan base through free articles, stories, or blogs, you will have proven yourself worthy. These fans will be more likely to pay for your book than those who’ve never read your writing before.
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5 Tips for Approaching Influencers About Your Book (IngramSpark)
Think of it as the Oprah effect: whenever someone with a bigger platform than you pays attention to your book, you are nearly guaranteed a significant sales boost that can sometimes jump-start your author career.
Amazon Launches the Kindle Reading Fund (DBW)
Amazon announced in a blog post that it is launching the Kindle Reading Fund, a program that will work to make books “more easily available to communities around the world through digital reading.” The Fund will include donations of Kindle e-readers and ebooks.
17 New Release Marketing Examples We Love (BookBub)
The Big Day is fast approaching. The final edits are in, the cover looks great, and the blurb has been polished to perfection. Phew! As the numbers on your “Days Until Release” countdown wind down, it’s time to ramp up your marketing activities!
Metadata Expert Insights: Jane Rowland (BookMachine)
Metadata is a vital tool for publishers who are serious about selling and marketing their books. Metadata is not incidental to the book publishing process; it’s at the center of it.
A True Value Defends Itself (Pub Perspectives)
Determinedly offbeat, the Polish children’s publisher Dwie Siostry—created by three associates—embodies both the spirit of its market’s potential and the struggle of its economy’s realities.
The Last Bookstore, Symbol of LA’s Literary Resurgence (Newsweek)
Located on the still-gritty stretch of downtown that abuts Skid Row, The Last Bookstore is a potent symbol of the resurgent literary fortunes of Los Angeles.
Beijing Book Fair 2016: Positive Vibes and Surprising Growth (PW)
The 23rd edition of the Beijing International Book Fair (BIBF) kicked off on Wednesday with more than 300,000 titles on display, 1,379 overseas exhibitors, and 16 Central Eastern European countries as guests of honor.
A Pre-Sales Record in India, an Unreadable Book in Spain (Pub Perspectives)
New book, old book: A quick-selling contemporary Indian book and a long-baffling ancient codex are in the news this week in international industry channels.