Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them.
If you are guilty of any of the following social media practices, for the sake of your readership, please stop immediately.
1. Overusing hashtags. A hashtag is not the secret to getting discovered, and no one meaningful is going to follow you based on a tweet in which eight out of 10 words are hashtags. Instead of trying to game the system and latching on to various trending hashtags, consider posting meaningful content that would attract your target audience.
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Marketing and Publishing Checklists for Writers (Jane Friedman)
I’ll start with a confession: I don’t use checklists. I like them in theory, and I collect a wide range as part of my work—so I can share them with writers—and I even know that checklists can be critical in improving performance in certain professions.
Amazon Gains Ground on Flipkart in India (WSJ)
Three years ago, Amazon’s India website didn’t exist. Now, the company is moving within striking distance of India’s homegrown e-commerce champion Flipkart.
Bookselling: BN ‘Commits’ to Staying in the Bronx (Pub Lunch)
With Barnes & Noble set to close its only location in the Bronx at the end of the year — leaving the entire borough without a bookstore — there are plans to reverse course and for the chain to return to the Bronx “within 24 to 36 months,” according to the Bronx Times.
Overdrive Launches New Library Websites and App (DBW)
Overdrive announced that it has launched new digital library websites and a new app. The ebook and audiobook prover, which is used by more than 90 percent of U.S. libraries, updated its service with enhanced security, a simplified borrowing process and improved discoverability.
6 Ways Grammarly Can Improve Your Writing and Editing (Creative Penn)
We rarely see the errors in our own writing, which is why I’m a super fan of using professional editors to improve my own books.
Ana Pérez Galván on ‘What Inspires Us Most’ (Pub Perspectives)
“The Internet is a meeting point that didn’t exist years ago,” says the co-founder of Madrid’s Hispabooks, helping to create “a growing culture of publishing in translation.”
How to Increase Your Ebook Sales – 5 Tips (PublishDrive)
Do you have a new interesting book for your readers? Great. Do you offer it in the form of an ebook? Also great. Do you have weak sales figures? Not that great, but we collected the five most essential tips for you which can instantly help you increase your ebook sales.
Writing in Third Person Omniscient Vs. Third Person Limited (Reedsy)
You may have a clear vision for what or who your book is about — but do you know how to tell your story? One of the first major decisions you’ll face as an author is determining the style of narration in your book. Is your story best served by writing in first person, third person, or — if you’re feeling adventurous — second person?
LBF’s ‘Building Inclusivity’ Conference Explores Diversity (Pub Perspectives)
Amid “rhetoric of animosity and intolerance and the growing support for right-wing politicians,” a new conference examines the publishing community’s accelerating drive for diversity.
How’s That ‘Abundance’ Thing Working Out for You? (Scholarly Kitchen)
We now live in what Clay Shirky has called the “age of abundance” — a time when information is so plentiful that the economics of scarcity have been overturned, the social narrative has been imperiled by rapidly shifting news feeds, and truth and fiction have in some cases become indistinguishable.