Authors looking to boost book promotion efforts should consider incorporating a presence on Goodreads. It’s an established site filled with potential to really boost book marketing plans. In fact, some authors have elevated this to an art form and have become Goodreads rock stars. Once you’ve established yourself on Goodreads, adding Goodreads giveaways to your marketing plan is a solid next step.
Many authors are hesitant to do a Goodreads giveaway, and this may be because they’ve heard that others have had mixed results. Doing a giveaway correctly can really help boost exposure for your book—Goodreads readers love giveaways. According to Goodreads, more than 40,000 readers enter a giveaway every single day. Wouldn’t it be great to have a segment of that group to add to your own fans?
Additionally, every time a person enters a contest, it adds that book to their “To Be Read” shelf, and appears in their newsfeed for everyone in their network to see. So here’s how to maximize a Goodreads giveaway.
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A Passion for Indie Publishing (BookWorks)
I’ve been a publisher myself and know what it feels like to be responsible for an author’s work. It weighed heavily as I made decisions on all the details as the author and I worked together to shape their book. What I’ve learned in retrospect was that the success of the book could be measured less by the money I invested and more about the passion that I personally had for the book, and especially for the author.
How to Implement Innovation – Whatever Your Company’s Size (Futurebook)
We’ve all heard about companies getting super excited about their sexy new innovation units only to shut them down a year later to focus on the “core.”
Why Small Publishers Sell More Books with Nielsen Book2Look (BookMachine)
As a starting point before any book campaign, publishers should think about whom their current readers are and what is happening in the marketplace. Here are some of Ralph Möllers’ latest observations, together with how this led to the development and continuing enhancement of the Book2Look widget.
On the Trapeze with Shooting Star Emma Smith (Pub Perspectives)
One third of the team swinging into Orion’s soon-to-be-launched Trapeze imprint, editor Emma Smith says “publishing is a huge collaborative effort.”
An Intro to BookBub Ads (Insights from NINC 2016) (BookBub)
BookBub’s partners know us in the context of Featured Deals. But BookBub now offers more than just a single marketing channel to our author and publisher partners.
Academic Ebook Sales Flat, Preference for E-Reference Up (Library Journal)
Academic libraries continue to add to their ebook collections, but while ebooks are becoming the preferred format for reference materials, many students still prefer to read and study monographs and textbooks in print, according to “Ebook Usage in U.S. Academic Libraries 2016,” a survey conducted by Library Journal and sponsored by Gale Cengage Learning.
Audio Publisher Bar-Kar to Leave PRH (Bookseller)
Audio publisher at Penguin Random House UK Videl Bar-Kar has decided to leave the company after three years. Bar-Kar has decided that he would like to explore other opportunities in the digital content world.
Elsevier Launches ‘Brexit Resource Centre’ (Bookseller)
Academic publisher Elsevier has launched a free online resource to provide concrete data on the impact of Brexit on the research world.