What Authors Should Know About Advance Review Copies

arcs, advance review copies, books, ebooks, authors, netgalleyOne of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.

ARCs get used for many purposes, but mainly:

• To gather professional, industry reviews, from sources such as Publishers Weekly
• To solicit endorsements that will be printed in or on the book
• To share with influencers who need to see the book before deciding on potential coverage
• To send to important connections who might be in a position to write an influential, early review or offer some other form of help

Some authors rely primarily on digital advance review copies, usually in PDF form—similar to the file that is ultimately sent to the printer or uploaded to a service.

Much more.

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