One of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale.
ARCs get used for many purposes, but mainly:
• To gather professional, industry reviews, from sources such as Publishers Weekly
• To solicit endorsements that will be printed in or on the book
• To share with influencers who need to see the book before deciding on potential coverage
• To send to important connections who might be in a position to write an influential, early review or offer some other form of help
Some authors rely primarily on digital advance review copies, usually in PDF form—similar to the file that is ultimately sent to the printer or uploaded to a service.
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AAP: Audio Grows, Ebooks Fall for Feb. 2016 (DBW)
The Association of American Publishers (AAP) released its latest StatShot data, for February 2016. Here are the highlights.
‘Habits of Culture’ and the Digital Dynamic (Pub Perspectives)
The impact of digital, the population’s loss of “cultural habits” that support reading, and challenges to the supply chain: Madrid’s José Manuel Anta on the Spanish publishing market’s challenges.
Ingram Launches Ingram Academic Services (DBW)
Ingram announced the launch of Ingram Academic Services. The announcement marks the first joint initiative between Ingram and Perseus since Ingram’s acquisition of Perseus’s distribution businesses. Ingram Academic Services offers customized resources, tools and services to university presses and academic publishers.
Oxford University Press and Its Israeli Startups (Pub Perspectives)
“The world of publishing has evolved one small step and then stopped,” says a digital entrepreneur, one of three whose Israeli startup is collaborating with the venerable Oxford University Press.
Blasty, Piracy & Phishing on the Wild, Wild, Web (BookWorks)
Blasty is an online tool that monitors Google for illegal copies of your content and allows you to remove them with one click. The product is in beta and you can get free access now. I signed for the early beta of the service in 2015 and then promptly forgot about it. Then, a few weeks ago, Blasty’s system alerted me by email that several of my books were being advertised as free downloads at a number of sites.
What We Can Learn About Digital Publishing from the NY Times (Vearsa)
I’m a big fan of all types of publishing, from ebooks (obviously!) to print books, magazines and newspapers. Why? Because when it comes digital publishing solutions, we have a lot to learn from each other. Like book publishers, newspapers struggled to adjust to the Internet age (though newspapers arguably struggled more than book publishers). And while neither of us has “this Internet thing” completely figured out, there are some really exciting innovations happening in both camps.
FBF Announces Lineup for 30th Frankfurt Rights Meeting (DBW)
The Frankfurt Book Fair announced its lineup for the 30th Frankfurt Rights Meeting, which will be held on October 18. Speakers from a variety of countries will discuss examples of books that are “surprising successes in challenging times.”
Critical Re-thinking (Bookseller)
Last month, The Bookseller editor Philip Jones published a lament on the demise of literary editors and, as one of those he mentioned—I edited the Independent on Sunday’s books pages from 2009 until the paper’s closure in March—I share his fears. Book reviews sections “are in mortal danger,” he wrote, “and . . . once they are gone, we will marvel at what we have lost.”