The Author’s Guide to Book Marketing

marketing, books, authorsI’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations.

I’ve worked with hundreds of authors and have even been a part of getting a few books to hit the bestseller lists. For all this experience, I have yet to discover some secret formula to marketing a book. In fact, a lot of what I read online about marketing a book makes me cringe.

As soon as you start researching book marketing, you enter a world filled with hollow buzzwords, misleading get-rich-quick strategies, and heaping doses of snake oil. I know I’m talking with an author who has encountered these when I hear things like, “I heard I should ditch Twitter and start building up an email newsletter,” or “I found a PR person who promises they can make my book an Amazon bestseller,” or “I was told I should reserve a budget of $x for Facebook ads.”

Much more.

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As Far As Your Brain Is Concerned, Audiobooks Are Not ‘Cheating’ (NY Mag)
This question — whether or not listening to an audiobook is “cheating” — is one University of Virginia psychologist Daniel Willingham gets fairly often, especially ever since he published a book, in 2015, on the science of reading. (That one was about teaching children to read; he’s got another book out next spring about adults and reading.) He is very tired of this question, and so, recently, he wrote a blog post addressing it.

Why I Started Using Pop-Ups on My Website (Jane Friedman)
I’m not a fan of pop-ups. Like most of the Internet world, I find them at best a minor annoyance and at worst a reason to stop reading. I can’t recall a time that I ever signed up for someone’s email newsletter list as the result of a pop-up. I abandon sites when I’m assiduously and repeatedly begged to sign up for an email list.

7 Things Your Editor Wants You to Know (BookMachine)
This is a guest post by Emma Smith. Emma is an editor for Trapeze, a new commercial fiction and non-fiction imprint at Orion. Working on a broad range of titles, from humor, memoir and biography to lifestyle, gift and pop science, Emma commissions on the non-fiction side of the list. She recently won the Shooting Star award as part of The Bookseller’s Rising Stars 2016.

How to Create a Profitable Online Training Course (Creative Penn)
People still do local courses in person, but increasingly they are also buying online courses to learn just-in-time information from teachers all over the world. With just a laptop or a phone, and an internet connection, you can learn just about anything online.

Dutch Publishing and Collaboration (Pub Perspectives)
Accustomed to working together with booksellers on distribution, Dutch publishers, says one veteran observer, may be particularly suited to collaborative efforts in “renewing the book.”


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