Author Earnings posted a new report today on ebook pricing from the Big Five publishing houses.
According to the dataset they used, the ebook prices of the publishers’ most-heavily-promoted frontlist launches were, for the most part, still priced between $12.99–$14.99. But, as the report points out, once you take a step back and look at the 157,000 ebooks from the Big Five, “a significant shift” is seen.
The average price of a Big Five ebook, according to the report, dropped from $10.31 in January 2016 to $8.67 in May 2016.
As Data Guy reiterates in the report, one of the key points he made at Digital Book World 2016 was that “higher ebook prices end up hurting newer debut authors far more than they hurt long-established authors, who already have existing fanbases and sustainable writing careers.” And as the data from 2014 to 2016 showed, this trend has “crippled” authors’ discoverability.
So looking at the newest data available, Data guy writes: “Naturally, when we noticed that Big Five ebook prices were on average more than $1.00 lower in May 2016 than they had been in January, our first question was: ‘are Big Five debuts now getting more competitively priced?’”
You can read an in-depth breakdown and the rest of Author Earnings’ takeaways in their latest report.
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