Audible Announces New Instant Gifting Feature

AudibleAudible announced today a new feature that allows listeners to give any audiobook they own in their library to other users instantly via e-mail, text message, Facebook Messenger, WhatsApp and other services using iOS, Android and Windows 10 devices.

Each recipient gets his or her first title through for free, and Audible will pay authors, actors and other rights holders the equivalent value of the title.

Full press release below:

Audible Listeners Can Now Give Complete Audible Audio Titles Free to Family, Friends and Colleagues

New feature allows customers to use their Audible apps to send any Audible titles they own to others via text, e-mail, Facebook Messenger, and WhatsApp

NEWARK, N.J. – May 11, 2016 – Audible Inc., the world’s largest seller and producer of downloadable audiobooks and other spoken-word entertainment, today announced the release of a new feature that allows listeners to give any audiobook they own in their “My Library” to others instantly via e-mail, text, Facebook Messenger or WhatsApp, using their iOS, Android and Windows 10 devices. Each recipient gets his or her first title through the program for free, and Audible will pay authors, actors and other rights holders the equivalent value of each recipient’s first title.

“Audible’s many millions of habitués know how our audio service can enhance the quality and character of daily life – whether driving, exercising, or working around the house. Audible is growing at historic rates as powerful words matched by powerful performances redefine reading and listening,” said Audible founder and CEO Donald Katz. “Audible customers also understand that they own each title they buy as members or a la carte purchasers, and they can carry their Audible libraries around forever. Now, for the first time, our listeners can send complete titles to anyone in the US and the cost is on us.”

Katz added, “We are proud to celebrate our current listeners and listeners to come by offering sharing in the form of a gift – a gift of considerable value in terms of dollars and, we hope, a gift that introduces others to the unbridled and often transformative power of the spoken word.”

Whether an Audible title owner is a book club member who wants to share an audiobook with an entire group, a teacher recommending a title to a class, or an enthusiastic listener giving to a friend, this new feature is designed to be easy to use. Simply tap on the ‘Send this Book’ icon in your My Library, and the audiobook you give will be sent free to as many people as a customer wants to include (and it remains in your library). If it is a recipient’s first time accepting an audiobook via this feature the recipient does not need to sign up for a free trial or use a credit card to redeem the title.

During a recent beta test of this new feature, Audible customers celebrated the opportunity to share their passion for audio storytelling:

• “It’s a wonderful way to get my friends and family hooked on audiobooks.”
• “It is EXTREMELY cool to be able to share a book I love with a friend for FREE.”
• “It is so easy, and it allows me another way to share. The social aspect is like a virtual book club.”

Audible invented and commercialized the first digital audio player in 1997, and has since been at the forefront of the explosively growing audiobook download segment. In 2015, listeners around the world downloaded 1.6 billion hours of audio from Audible outlets; Audible members downloaded an average of more than 17 books over the course of the year. Two thirds of new Audible members are first-time audiobook buyers.

ABOUT AUDIBLE, INC.
Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ:AMZN), is the leading provider of premium digital spoken audio information and entertainment on the Internet, offering customers a new way to enhance and enrich their lives every day. Audible was created to unleash the emotive music in language and the habituating power and utility of verbal expression. Audible content includes more than 250,000 audio programs from leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible is also the preeminent provider of spoken-word audio products for Apple’s iTunes® Store.


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8 thoughts on “Audible Announces New Instant Gifting Feature

  1. Yeahhhh

    Stupid Audible. I hate their website. Plus, who picks books for other people??? Are they not intelligent enough to pick their own book? They should allow credits to be sent so a human being can pick their own book based on what they like. What a bunch of morons….but hey, morons rule the world.

    Reply
  2. MtSnow

    Today I just got the lovely surprise that the ‘Give As A Gift’ feature has been removed from withIN audible! It used to be an option under my wishlist/review box and it gas disappeared. Chat customer service says there was NO announcement about this change AND there is no record of them planning on bringing the option back! I had just gifted a book yesterday. Great service, eh?!

    Reply
    1. avephoenix

      MtSnow, thanks for the heads up!! I’ve been trying to figure out what was going on. I love to gift audiobooks as well as e-books to friends and book buddies that can’t afford it.
      This is a low-blow for those of us that do it in regular basis. It is very disappointing!!

      Reply
  3. Jerry Holton

    I am in the same boat. Been a member for years. Give as gifts to my grand kids in college. Purchased book today, thought I had missed the gift tab. Called and was told no way, so sorry!! About ready to cancel membership. Rep told me that they had polled membership and membership had decided gifting books was not required!!!

    Reply
  4. Erinmore

    I regularly gave books to others as a gift. I’m having to reconsider my audible ” membership” since the removal of giving a book as a gift…. Its more like a membership in the BrownShirts. They give you what THEY want you to have, not what you want to have. You cannot affect policy or make changes to the way things are, and “their” programming is the perfect plan to save the world from itself..

    Reply
  5. Pete K

    I can’t understand this. Audible have shot themselves in the foot, as people I have gifted books to have enjoyed the experience so much, they’ve become Audible members. Very shortsighted in my opinion.

    Reply
  6. Barbara Anne Waite

    Grandparents like to gift a book of their choice to grandkids. Once we discover a goodbook we want to buy multiple copies. Please put this feature back audible!

    Reply

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