All About the Audiobook Market in India

audiobooks, india, marketWith a rising population of working executives regularly driving to work in India and spending long stretches of time on the road, reading has a new window of opportunity, and with that, so does publishing. Yet while a large part of this audience has already been captured by ebooks, there is a new format of content consumption that is flexing its muscles in the Indian publishing market. Unsurprisingly, it’s audiobooks.

Blending the charm of oral storytelling with technology, publishers and service providers have been testing the appetite for audiobooks in India. Globally pegged at around $3 billion USD and expected to be growing at a rate of more than 30 percent, this is still a nascent market, with its set of advantages. Andrew Weinstein, vice president of content acquisition at Scribd, observed that in the first year of offering audiobooks, users logged more than 270,000 hours of listening.

Audiobooks will continue to gain in popularity, because unlike ebooks, they will find a huge market amongst multitaskers: a category that will only increase with the ever-growing pressures of modern life.

Much more.


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