The Association of American Publishers (AAP) released data from its latest survey today, which found that the U.S. publishing industry generated $27.78 billion in net revenue in 2015. That amount was spread over 2.71 billion units, according to the AAP’s numbers.
Both figures were essentially flat compared to 2014’s numbers, with a 0.6-percent decrease in revenue from $27.96 billion, and a 0.5-percent increase in volume from 2.70 billion. Revenue for 2015 was up, however, compared to 2013, when the industry brought in $27.07 billion and sold 2.715 billion units.
All these figures come from the AAP’s Annual StatShot Survey, which is “a yearly statistical survey of publishing’s estimated size and scope” and looks at trade (fiction/non-fiction/religious), k-12 instructional materials, higher education course materials, university presses and professional books.
Adult books saw the largest growth in 2015, growing 6.0 percent from $9.87 billion in 2014 to $10.47 billion in 2015. And for the second consecutive year, adult non-fiction books—which includes adult coloring books—was the category that sold the most units and provided the most revenue in the trade category.
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If You Just Keep Writing, Will You Get Better? (Jane Friedman)
How can this be? How can a training approach used by top golfers, divers, ballet dancers, surgeons, and many other people possibly help writers? The answer is simple: it’s all in our brains. When it comes to becoming better writers, most of us make three assumptions.
Focus on Your Writing: Tips from an Indie Author (PW)
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Good Decisions and Sunk Costs (Seth Godin)
If your team has been working for a year on a new project, and two weeks before your (expensive) launch, someone comes out with a competitive product that’s better and cheaper, it means that it will cost you millions of dollars to fight your way to decent market share. Should you launch?
It’s All About That Audience (Bookseller)
Every element of publishing process is wired to sell more books, but sometimes book events don’t deliver sales in the way we’d expect them to. With this in mind, I propose a renewed approach to how we put on book events that will work to remedy this.
Dutch Publishing, Open to Innovation (Pub Perspectives)
In efforts like the Dutch Publishers Association’s “Renew the Book” and ‘Scouting Successful Fiction’ at the University of Amsterdam, The Netherlands’ publishing industry explores what’s ahead.
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A White Paper on ‘The Markets’ 2016 (Pub Perspectives)
Download Publishing Perspectives’ free white paper on the pivotal international publishing regions to be featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit.
German Bookseller Thalia Sold to Herder Family (Pub Lunch)
Boston-based private equity company Advent International has finally executed a deal to sell Germany’s leading bookselling chain Thalia. The lead buyer is Germany’s Herder family, which has been in the publishing business for over 200 years.