A Publisher Strikes Gold with Personalized Adult Coloring Books

A Publisher Strikes Gold with Personalized Adult Coloring BooksIn recent years, Put Me in the Story, the line of personalized books for children, has been a huge hit for its publisher, Sourcebooks. What’s more, this trend has coincided with the surge in popularity of adult coloring books.

To that end, since the beginning of 2016, personalized adult coloring books have been responsible for a whopping 40 percent of Sourcebooks’s Put Me in the Story sales.

The two books the publisher currently has out, Keep Calm and Color On: For Stress Relief and Keep Calm and Color On: For Your Inner Creative, were released in the fall of 2015 and quickly gained attention from television shows, including “The View,” “Good Morning America” and “The Today Show.” Customers also responded positively, gifting the books to friends and family interested in creative ways to relax and de-stress.

Much more.

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The Power of Free: How to Sell More Ebooks (PW)
Do you want to sell more books and increase the value of your author brand? Then give some of your ebooks away for free. To many authors, the idea of giving their work away for free is counterintuitive—and possibly abhorrent and sacrilegious. Free devalues your work, right?

Amazon: What Wall Street Still Gets Wrong (WSJ)
When it comes to expectations for Amazon.com’s profits, Wall Street is starting to come down from the clouds. Shares of the e-commerce giant have fallen more than 16 percent since the beginning of 2016 as analysts have lowered their estimates for its future earnings. In December, analyst consensus estimates showed Amazon posting 2016 operating income of $4.5 billion. That estimate has since fallen to slightly less than $4 billion. Estimates for 2017 and 2018 have similarly declined. A major factor in those now lowered expectations: increasing competition for its Amazon Web Services cloud business.

Hype Cycles and Book Wars: Nielsen’s BookInsights Conference (Pub Perspectives)
We have yet to make a satisfying gift of an ebook, said Nielsen’s Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away.

How the Book Coverage Sausage Gets Made (PW)
They say you don’t want to know how sausage is made. Book coverage is like sausage in that way: better not to know exactly how the gatekeepers of mainstream media choose which books to crown as must-reads each season—just swallow it down with a cold beer and call it a night. But if you’re a debut novelist who’s covered books for a glossy media outlet, you already know.

The Indie Authors Guide to Organizing Author Events (PW)
For many authors, live readings and events are the best part about writing books. It’s a chance to celebrate the completion of a years-long effort, to interact with enthusiastic fans, or to introduce an audience to one’s writing. But, though they can be fun, author events require plenty of work not only to draw a crowd, but to ensure that they provide long-term value.

Ann Patchett’s Nashville Bookstore Hits the Road (NY Times)
Nashville’s newest bookstore is an old van. The bright blue bookmobile, which hit the road this week, is a roving offshoot of Parnassus Books, a popular independent bookstore. It will roam around town, stopping at food truck rallies, farmers’ markets and outside restaurants.

Quarto Group Comes of Age (PW)
With revenue above $182 million in 2015, the Quarto Group occupies a rare spot in today’s increasingly consolidated publishing world: a publicly traded independent company with size and scale. In fact, Quarto CEO Marcus Leaver said the company views itself has having “the might of a major, and the creativity of an independent.”

Paris’ PUF Bookstore Reopens with Print-on-Demand (Pub Perspectives)
The Espresso Book Machine proves to be what’s needed to revive Paris’ venerable “PUF” bookshop, offering a 3-million-title catalog on demand.


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