Old publishing problems often reappear in new forms, as any senior publishing executive will tell you. One obvious example is the basic book title information we now call “metadata.”
Metadata runs like digital lifeblood from publisher to retailer, and is critical to making books pop on the retailer’s homepage and in personalized marketing emails to readers. Over the past decade, publishers have developed new workflows for managing their metadata, and some have even migrated their data to ONIX, the highly efficient XML format for sharing metadata throughout the industry. However, it remains critically important for publishers to continue to upgrade their metadata reviews and workflows, as retailer websites and the industry pipeline continue to evolve.
To that end, here are five questions publishing executives need to ask their teams right now about their metadata:
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Making Metadata Do More: Building Batches in Digital Printing (Pub Perspectives)
Metadata may not only be how your titles are categorized, tracked, and marketed: It also can tell a printer how to print the book a reader has just ordered from a retailer — and get it out the door.
Nook and Samsung Agree to New, Much Smaller Device Commitment (Pub Lunch)
For the second time, Barnes & Noble has restructured their agreement to purchase and resell Nook-branded Samsung tablets — with the parties finally admitting the market is much smaller than planned and agreeing to a far more modest goal of selling $10 million worth of units.
Business Musings: Long-Term Thinking: The Non-Compete Clause (Kristine Rusch)
I probably should have called this post Short- and Long-term Thinking, or maybe just Thinking. Because no one should ever sign a non-compete clause. Ever. And yet, for the past several years, traditional publishers are trying to control everything about a writer, from the rights she sells to the amount of money she makes. They also want what they’re calling “a non-compete” clause. In reality, it’s a “do-not-do-business-without-our-permission” clause.
New Report Shows Importance of Digital to Canadian Pubs (PW)
BookNet Canada released its third annual “State of Digital Publishing in Canada” report earlier this week, charting the course of ebook trends in the country. One of the findings showed that ebooks are becoming more important to publishers’ total revenue.
Off Strong Year-End, Bloomsbury Unveils Major Resctructuring (PW)
Bloomsbury Publishing reported an 11-percent increase in both sales and profits in the fiscal year ended February 28, 2016, over fiscal 2015. Revenue was 123.7 million pounds, while profits were 9.7 million pounds. The company also announced that it was instituting a new initiative, Bloomsbury 2020, with the goal of shifting the company from primarily a publisher of consumer books to one focusing on non-consumer areas in the academic and professional categories.
Our Bias for Paid Marketing (Seth Godin)
There are more ways than ever to spread the word about your work, but we live in a culture where paid ads still have clout. “As Seen on TV” was such a powerful phrase that companies brag about it, right on the box. And that connection between paying for attention and quality still remains. Over time, we’ve been sufficiently seduced by marketers that spend on the surface stuff that cognitive dissonance has persuaded us that we must be making those choices for a reason.
Pew Releases Results of First-Ever Survey of Sharing Economy (DBW)
The Pew Research Center yesterday released the results of its first-ever survey of the shared, collaborative and on-demand economy, finding that 72 percent of American adults have used at least one of the 11 different shared and on-demand platforms.
Google’s Go-to Market Gap (Stratechery)
Perhaps the most surprising aspect of Google’s rise is that it is almost entirely attributable to having the best technology. That sounds like it should be the normal state of affairs, but in truth there are an untold number of research projects and startups that had superior technology but never became viable businesses; perhaps there was no business model, or an inability to build a requisite ecosystem, or most commonly, an inability to find a viable market and/or reach consumers who might be interested.
Emerald Signs Two-Year Deal with Kudos (DBW)
Emerald announced yesterday that it has signed a two-year partnership deal with Kudos, an online dissemination tool for academics that helps increase the impact of publications.