To many writers, the term “metadata” seems cold and technical: an impersonal term for impersonal data. This perception leads some ebook authors to believe that metadata has no place in their book blurb, because their summary paragraph must hook a reader emotionally.
The reality, however, is that your book blurb needs to include both metadata and enticing, descriptive language—and there’s an art to weaving metadata into the marketing description of your book.
First, a few definitions. Metadata is the information used to categorize books in databases. In online stores, when shoppers type in keywords, a search engine crawls through the metadata of every ebook and serves up results based on the best matches. When authors upload ebooks into the backend of online bookstores, they’re prompted to enter some metadata.
But the book blurb can contain metadata, too. And if your blurb is missing three key pieces of metadata, you could be losing sales.
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Should You Self-Publish or Traditionally Publish? (Jane Friedman)
Are you wondering if you should self-publish or traditionally publish? You’re not alone. The same question is on the minds of many writers I meet, regardless of their career path or how established they are.
Related: Everything You Need to Know to Begin Self-Publishing Successfully
5 Legal Terms Every Author Should Know (BookWorks)
What is the worst mistake an indie author can make? A bad book cover? A poorly edited manuscript? A hokey website? No. It’s losing control over your work.
Publishing and Politics: ‘Toxic Negotiations,’ ‘Trumpian Dystopia’ (Pub Perspectives)
International publishing this season lies downwind of hot blasts of political potentials that many feel could be damaging to various countries’ book industries and readership. Welcome to a Summer of Insecurity.
PRH to Sell Fodor’s Travel to Internet Brands (DBW)
Internet Brands, an online media and tech company, announced that it has acquired travel division Fodor’s from Penguin Random House. The deal is expected to completed soon.
ComicBlitz Launches Universally Compatible Web Reader (DBW)
ComicBlitz announced that it is launching a universally compatible web app that operates on all devices: PCs, laptops, tablets and smartphones on any OS. Previously, the app had only been available on iOS. ComicBlitz offers unlimited access to thousands of comic books and graphic novels, allowing readers to binge-read ongoing and completed series.
Bibliotecha Brings New Product Portfolio to ALA (DBW)
Bibliotecha announced the launch of a new, long-term product set that “brings together the best of both the original bibliotheca and 3M Library Systems.”
Geographical Launches Complete Digital Archive with Exact Editions (DBW)
Geographical, the official magazine of the Royal Geographical Society, announced the launch of its complete 81-year archive in partnership with Exact Editions. Previously, only 10 years of back issues had been available.
Kinokuniya’s Hiroshi Sogo on Bookselling Amid Challenges (Pub Perspectives)
“Heavy discounting will destroy market order, and idiotic populism will come to reign,” says Kinokuniya’s Hiroshi Sogo, whose Tokyo base aggressively supports English and other-language work.
7 Book Marketing Goals You Can Accomplish with BookBub Ads (BookBub)
In this post we’ll outline seven of the most popular use cases for BookBub Ads. We hope this gives you inspiration for campaigns to run once you get access to BookBub Ads. You can join the waiting list using the form to the right or at the bottom of this post.