With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books.
Yet While Facebook ads are a great tool to target audiences based on a customized demographic, there are also some free tools that Facebook has recently improved that can be an essential part of an online marketing strategy.
Three Facebook marketing tools—Live Video, Search and Events—offer publishers more ways to connect with readers and promote authors’ books. Let’s take a look at why you may want to use these improved tools to enhance your marketing initiatives this year.
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The Curious Incident of the Book in the Digital Age (DBW)
Below is the full text from the keynote speech, “The Curious Incident of the Book in the Digital Age,” delivered by Gail Rebuck, Baroness Rebuck of Bloomsbury, DBE, at the London Book Fair’s Quantum Conference on Monday, April 12.
What’s Ahead for Digital Publishing? (PW)
What is going on with ebooks? The decline in trade ebook sales in the U.S. is certainly one of the big questions hanging over the publishing industry as publishers gather for the 2016 London Book Fair—through November 2015, sales of trade ebooks were down almost 13 percent compared to the first 11 months of 2014, according to the Association of American Publishers’ monthly StatShot statistics. But even though the dip has gotten publishers’ attention, no one seems particularly alarmed.
Take Note: Virtual Reality Is Growing Up Fast (PW)
In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Through cardboard headsets packaged with subscribers’ Sunday Times, readers went from reading about a tragic event far away to experiencing it up close.
Sourcebooks Acquires First Project Through Partnership with Wattpad (DBW)
From a press release: “Sourcebooks, a leading independent publisher, has acquired its first project through the ‘submit2sourcebooks’ program with Wattpad, the world’s largest community of readers and writers. This ‘submit2sourcebooks’ program, which launched in July, was created in order to create new opportunities for Wattpad writers and build on Sourcebooks’ success publishing Wattpad authors like Natasha Preston (natashapreston), author of The Cellar and Awake, and Ali Novak (fallzswimmer), author of My Life With The Walter Boys and Heartbreakers.”
All About BookTube: Sanne Vliegenthart Interview (BookMachine)
Sanne Vliegenthart has been making videos on her YouTube channel, booksandquills, for the last 8 years, documenting everything from studying English in the Netherlands, to moving to London to find a job in publishing. She loves to travel, visit museums, go to as many bookshops as possible and discover and review the latest books, graphic novels and book to movie adaptations. Here Norah Myers interviews her.
Pullman Urges Publishers to Examine Their Role (Bookseller)
Publishers need to ask themselves what are they offering writers and readers that other agencies cannot provide, author Philip Pullman told delegates at the International Publishers Congress yesterday (Sunday, April 10th). “If I was a publisher I’d be looking very carefully at what we do and what we don’t do. I’d be asking: what is it that makes me necessary to writers and readers, storytellers and their audience? Could it be done by anyone else? Would it make any difference if it wasn’t done at all?”
Nourry Warns on Google, EC Copyright ‘Attack’ (Bookseller)
Google is a bigger threat to publishers than Amazon and could be helped by “the European Commission’s senseless attack on copyright,” Hachette Livre CEO Arnaud Nourry told international publishers ahead of the London Book Fair.
Hachette’s Yen Press and Kadokawa Form Joint Venture (DBW)
From a press release: “Hachette Book Group and KADOKAWA Corporation announced today that they have entered into an agreement to create a new venture, joining HBG’s Yen Press imprint, a leader in the US publication of Japanese manga and light novels, with KADOKAWA, a major Japanese publisher. KADOKAWA will hold majority ownership, with 51% of the business to be acquired through its US investment company and HBG controlling 49% of the business.”
Startup of the Week: Kadaxis (Futurebook)
Kadaxis wants to create better connections between readers and books. It uses data science to improve book discovery across the publishing value chain, for authors (at AuthorCheckpoint with metadata and marketing tools), publishers (with metadata optimization and data APIs) and readers (at experimental book discovery site BookDiscovery).
Related: How Kadaxis Uses Data to Help Publishers and Readers (DBW)
In China: Online Literature Booms, Reportedly Along With Piracy (Pub Perspectives)
China’s Xinhua News Agency reports that what’s described as a “handful” of internet writers scored big last year as film versions of online novels including Nirvana in Fire and The Ghouls “scored phenomenal audience ratings and box office sales.” There’s the online novelist known as Tangjiasanshao, who is said to have earned 110 million yuan (US$17 million) in copyright royalties in 2015, reportedly making him the highest earner in the “industry” for the last three years. By comparison, the article says, most of his fellow online novelists are “barely making ends meet.”
Ahead of LBF at IPA Congress: Many Publishers, Great and Small (Pub Perspectives)
Dichotomies of local and global, major and modest, resonated throughout the International Publishers Association’s 31st Congress, convened in the run-up to London Book Fair.
Digital in Thailand: A Few Words with Trasvin Jittidecharak (Pub Perspectives)
In a region with undependable publishing and distribution support, self-publishing is not unusual, says Thailand’s Trasvin Jittidecharak ahead of London Book Fair.
codeMantra Announces collectionPoint 4.0 (DBW)
From a press release: codeMantra announced today the next generation of its well-established collectionPoint platform. The new and greatly enhanced platform – collectionPoint 4.0 – supports the entire publishing content lifecycle from content creation to delivery in one unified system. New/enhanced capabilities include: Collaboration-efficient management of content creation and production; Distribution- instantaneous and automated global delivery of product and metadata; Sales Reporting- analytic business insights into product and content performance; Engagement- connection with customers through publisher brand and content; Data Exchange- with external systems through APIs.