11 Ways Authors Can Overcome Marketing Dread

marketing, authors, books, sales, social mediaI was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their titles in digital or print format, they all said the same thing: they were aware that they should participate in marketing their own books but dreaded the chore.

One of the authors said she puts off marketing tasks. Another said that marketing made him feel uncomfortable. Another proudly proclaimed herself to be an introvert, as if that made her biologically exempt from marketing.

We all laughed and nodded in sympathy, and moved on to another, more pleasant topic. But a day or so later, as I reflected on this conversation, I realized that these writers are suffering from a condition I can’t help but call “marketing dread.”

In an attempt to help authors everywhere, I decided to offer these 11 ways to avoid this annoying condition.

Much more.

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