Will the Supreme Court Take Apple’s Ebook Appeal?

Will the Supreme Court Take Apple’s Ebook Appeal?As expected, Apple attorneys confirmed that they will be seeking a Supreme Court review of Judge Denise Cote’s 2013 verdict finding them liable for a conspiracy to fix ebook prices. The question now is: will the Supreme Court take the case?

“I think, and have always said, that the Supreme Court taking the case is very unlikely,” says Christopher Sagers, law professor at Cleveland State University, and a close follower of the case. Sagers reiterated to Publishers Weekly what he told the publication this summer after an appeals court affirmed Cote’s ruling: “It’s a fact case, and I can’t imagine what the circuit split will be,” he said.

Apple is a high-profile plaintiff, and this is a high-profile case. But that is not enough, Sagers explained, to get a case heard before the high court in the absence of compelling legal issues

Much more.

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Houghton Mifflin Writes a New Future for Itself (Boston Globe)
Linda Zecher, the chief executive at Houghton Mifflin Harcourt Co., is pushing the Boston textbook publisher beyond the classroom and into people’s homes by mining a treasure trove of curious monkeys, hairy-toed hobbits, and other characters from the company’s small, but venerable trade book division. Since joining the company from Microsoft Corp. four years ago, Zecher has targeted the consumer education market, developing a range of digital products to reach children and parents.

Startup Serial Box Wants to Be the ‘HBO for Readers’ (PW)
Serial Box is a new digital publishing venture looking to attract readers with serialized genre fiction that is produced very much like TV shows. The startup offers original fiction in ebook and audiobook formats that is delivered directly to consumers on a weekly basis. Readers can choose which medium they want, or use the Serial Box app to access both and even toggle between them.

New App Offers ‘Books for the Snapchat Generation’ (CNN Money)
Hooked is a new app that features short fiction “books” for young adult readers. Each book is roughly 1,000 words and is designed to be read in about five minutes. The stories are told entirely through dialogue and read like texts. Messages show up on screen when readers click “Next.”

Amazon’s Solution to Speed Reading (Digital Reader)
RSVP speed reading tech has been around for close to three decades, but in all that time it has had two problems: it causes headaches in some users, and there are many reports of reading comprehension issues. We don’t know if Amazon has solved the former issue, but it looks like they have a solution to the latter. When Amazon unveiled its new line of tablets, one of the new software features mentioned was Word Runner, a speed reading option for the new tablets’ Kindle app.

SpotlightThe Ad Blocking Controversy, Explained (Vox)
The Internet is suddenly awash in commentary about ad blocking and ad blockers. The dispute is about software. Specifically about “extensions” that can be added to (some) web browsers and about JavaScript that runs as part of (some) web ads. It’s a discussion that’s been running for a long time, but has kicked into overdrive because of Apple’s release of a new operating system for iPhones and the launch of new services like Facebook Instant Articles and Apple News. And it’s something you’ll be hearing more and more about if you read things online, because it touches on something very near and dear to every online writer’s heart—whether we can make money publishing on the Internet.

SpotlightSeth Godin on Ad Blocking (Seth Godin)
More and more people are automatically blocking the ads in their browser. Of course, people have been blocking ads forever. By ignoring them. Seth Godin writes: “Fifteen years ago, when I began writing about Permission Marketing, I pointed out that when ads are optional, it’s only anticipated, personal and relevant ones that will pay off. And advertisers have had fifteen years to show self restraint. They’ve had the chance to not secretly track people, set cookies for their own benefit, insert popunders and popovers and poparounds, and mostly, deliver us ads we actually want to see.”

SpotlightHow Neuroscience and Psychology Inform Shareable Content (TNW)
What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out, there’s more to social sharing than just measuring metrics. If you want your content to be shared and shared regularly, understanding the “why” and “how” behind social shares can go a long way in showing you how to craft the perfect post for your audience.

SpotlightHow to Make Your Tweets Mobile-Friendly (Social Times)
Do you know why Twitter has a limit of 140 characters per tweet? Or why, when it launched, it was called “Twttr”? It’s because Twitter began as a mobile service. And at its heart, it’s still all about mobile. The 140 character limit, which was the maximum length of a single text message when Twitter launched, might not be as strict these days. But its foundation in mobile is still important today.

SpotlightPinterest Hits 100 Million User Milestone (Social Times)
It’s been a big year for Pinterest. The company has grown in leaps and bounds when it comes to being a true marketing and commerce platform, but the biggest announcement came this week. There are now more than 100 million people using Pinterest.


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