Why Small Publishers Must Go Global, Too

global independent publishing ebooksTraditionally, being a global publisher has meant being a big publisher.

Sandy Grant, CEO of the Australian publisher Hardie Grant, says until recently, independent publishers “often saw ourselves as unable to compete with the multi-nationals for global distribution and thus for global authors.”

Especially now that ebooks have leveled off, the need for publishers to find new revenue streams is encouraging many to pursue new markets.

The improving capabilities and lowering costs of digital distribution now puts that within closer reach of small and mid-size publishers, plus opens up opportunities to produce a greater variety of digital content than just ebooks.

Much more.

Related: Global Means Mobile

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Alibaba Takes Cloud Competition Stateside (TechCrunch)
The China-based e-commerce giant expands its cloud computing division, called Aliyun, to the U.S. to take on Microsoft, Amazon and Google in a space that’s steadily heating up.

Microsoft Touting Cheap Phones (Good E Reader)
One reason Microsoft might be promoting its lower-end, generally feature-anemic Windows Phones is because it’s eyeing emerging mobile markets where more deluxe brands don’t often tread.

Pearson Sells E-Textbooks in Russia (Ink, Bits & Pixels)
Partnering with the Russian educational content distributor Azbuka, Pearson gets in on the country’s e-textbook market, touting the greater accessibility of digital formats relative to print.

New Life for Publishing Imprints? (Futurebook)
Depending on your perspective, it’s likely you see the existence of imprints as either a somewhat useful branding mechanism within the book industry or a somewhat less useful branding mechanism for consumers. Rather than casting his vote on either side, one publisher argues imprints are likely to regain some value as they become both more format-specific and more precisely defined by content.

Should Authors Write Differently for Digital? (The Independent)
One veteran British author thinks so. Faye Weldon says the conditions under which e-reading typically takes place requires many fiction writers to rethink their craft “to focus on writing better, cutting to the chase and doing more of the readers’ contemplative work for them.”

Paring Down, Barnes & Noble Eyes Amazon (TheStreet)
Some analysts see Barnes & Noble’s decision to spin off its college division into a standalone education company as a way of refocusing its energies to take on its chief bookselling competitor, Amazon. As one puts it, Barnes & Noble “is in a sense playing catch-up.”

Indie Press Partners with Emily Books (PW)
Coffee House Press will publish two titles a year through a new imprint established in collaboration with Emily Books, the Brooklyn-based feminist publishing venture.

No Easy Trip from Page to Screen (Pub Perspectives)
In spite of the clear relationship between best-selling ebooks and movies based on them, the film and publishing industries haven’t produced between them a straightforward roadmap for turning books into successful films. How The Theory of Everything ended up getting there offers an illuminating case study.


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