Why Publishers Need to Be Mobile-Friendly

Why Publishers Need to Be Mobile-FriendlyCan you imagine life without a smartphone or tablet? Before 1994, access to the Internet was limited to desktops and laptops, confining website commerce to the home and business. Believe it or not, the first micro/mobile browser made its debut that year. And 13 years later, how we all use the Internet changed immeasurably with the introduction of the iPhone. And it continues to change for businesses such as yours and your customers’.

As I wrote back in March of 2015, Google has begun to think beyond the desktop and is now catering to the mobile user. This makes continued sense, as 1) Google is always thinking of the search engine user’s experience and 2) e-commerce transactions via mobile browsers are slowly overtaking desktop purchases:

• Fifty percent of website traffic is coming from mobile devices.
• We spend almost 30 hours per month accessing media via mobile browsers and mobile apps.
• Mobile browsers accounted for more than 20 percent of 2014 holiday sales. And that number should be much higher this year.

SpotlightMuch more.

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How Amazon Came to Dominate Fiction in Translation (Guardian)
At a time when the translation market is shrinking, the Internet giant’s publishing arm, AmazonCrossing, has leapt ahead as by far the biggest publisher of English versions of international titles this year.

Don’t Expect Amazon to Remain Profitable (Vox)
Wall Street is starting to get excited about a technology idea that’s tantalized the business world for more than a decade now—Amazon, but profitable. After all, in the most recent two quarters, Amazon has earned meaningful profits—profits driven by the success of Amazon Web Services, an enormously popular technology infrastructure company that enjoys tech-like economics rather than retail-like ones. That means 25 percent profit margins on a business that does $2 billion in revenue a quarter and is growing at a 70-percent rate.

Audiobooks Continue to Gain (Digital Reader)
In short, audiobook narrators are at long last becoming as well-known for their voices as singers (and yes, that is an apt comparison) or other orators. Thanks to new tech, including the Internet, we’re seeing a shift in how books are being consumed, according to Donald Katz, Audible’s CEO. “This is a completely different phenomenon—a cultural and, frankly, aesthetic change in people’s habits,” Katz said.

SpotlightThe 4 Most Common International Ebook Discounting Errors (BookBub)
International markets can be an effective source for finding new readers. However, we know that discounting internationally can be really tricky. One mistake can have an outsize impact on the success of a price promotion. This post will help you avoid the four most common mistakes authors make when discounting internationally so you can ensure your next international price promotion runs smoothly.

A ‘Richness of Ideas’ at Futurebook (Futurebook)
Designed to bring promising early-stage startups and industry insiders together for an afternoon of idea sharing and mutual feedback, the BookTech event—new to FutureBook this year—aims to dissolve the division between “them” (the hungry new guard) and “us” (the beleaguered old) in the hope of generating more constructive collaboration, and less flash-in-the-pan disruption, across the trade.

Library Visits Fall 14% in 5 Years (Bookseller)
A total of 106 libraries have closed in the UK this year, while library funding has been cut by £50m, figures from the Chartered Institute of Public Finance and Accountancy (CIPFA) have revealed. The data report released December 9th shows that the number of libraries fell by 2.6 percent in one year from 4,023 in 2013-14 to 3,917 in 2014-15, a drop of 106. At the same time, visits to libraries were down by 3.9 percent from 276m to 265m for the financial year 2014-15, while £50m worth of funding was stripped from library’s budgets, down from £0.99bn to £0.94bn.

Why Publishers Can’t Bargain with Facebook and Google (Guardian)
Amazon is one of the most ambitious providers of APIs out there. With more than a million customers, including many website hosting companies, using Amazon web services it’s very likely that you spend a large percent of your digital day connected to an Amazon server. And you probably never know it. APIs seemed to take a back seat when the mobile revolution went into overdrive, but announcements from Facebook, Google and Uber recently suggest the pendulum has swung back.

A Visit to Istanbul’s Hip Mephisto Bookstore (Pub Perspectives)
Istanbul’s Mephisto Bookstore bustles with business and proves there is hip, happening indie bookselling all over the world.

Buy a Book, Ride the Subway for Free in Brazil (Pub Perspectives)
An innovative book promotion by Brazilian publishers embeds RFID cards in the back of books offering buyers 10 free subway rides.

DSM Copyright Proposals ‘a Relief’ (Bookseller)
Customers will be able to access online services providing ebooks, films, music and sports broadcasts under newly proposed rules from the European Commission (EC). At the same time, the EC has published an action plan to “gradually” modernize copyright rules in the European Union, and will allow for some country exceptions.


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