Why Publishers Are Wrong About Social Media

shutterstock_249088423In his latest blog post for DBW, Rob Eagar writes that he sees “too many publishers placing too much importance and assigning dubious grades to authors based on the strength or weakness of their social media following.”

According to Eagar, there is little correlation between the amount of social media followers an author has and the number of books he or she will sell.

Eagar says social media stats are “subjective and largely unrelated to the actual skillset needed to succeed.”

“Convincing someone to buy a book is a subjective process that will never change,” Eagar writes. “Yet we have access to so much objective data about what works and what doesn’t. The question is if we’re willing to acknowledge the objective data and ignore the subjective social media hype.”

Much more.

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