Why Book Publishers Need to Produce Compelling Digital Content

Why Book Publishers Need to Produce Compelling Digital ContentIn the latest installment of his Digital Book World column, The Optimized Publisher, Murray Izenwasser instructs publishers how to format their websites so as to produce compelling content that gets them noticed.

“I’m going to let you in on a little secret,” Izenwasser writes. “Google and other search engines want more than original and unique content on every page. Which means that you can’t have a ‘set it and forget it’ philosophy for your content. It needs to be, in the words of Kool & the Gang, ‘fresh,’ ‘exciting’ and ‘inviting.’”

“Which means that you need to think about updating your content frequently,” Izenwasser continues. “For book publishers, this may seem like a herculean task. Fortunately, help is on the way from your greatest asset: your authors.”

Much more.


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What The New York Times Didn’t Tell You (Medium)
In response to the New York Times’s expose of Amazon’s white-collar working conditions, Amazon’s Senior Vice President for Global Corporate Affairs, Jay Carney, wrote a piece for Medium in which he disputes facts from the Times article, calls into question the reporters’ methods and reveals information about some of the article’s sources. According to Carney, “[Times reporter Jodi] Kantor never asked us to check or comment on any of the dozen or so negative anecdotes from named sources that form the narrative backbone of the story. If she had, Times readers would have learned a few other things.”

Slightly Fewer Americans Are Reading Print Books, New Survey Finds (Pew)
The number of book readers has dipped a bit from the previous year and the number of ebook readers has remained flat, according to new survey findings from the Pew Research Center. Seven in 10 American adults (72 percent) have read a book within the past year, whether in whole or in part and in any format, according to a survey conducted in March and April. That figure has fallen from 79 percent who said in 2011 they had read a book in the previous year, but is statistically in line with polls since 2011.

Amazon Is America’s Biggest Publisher of Translated Literature (New Republic)
Over the past five years, only Dalkey Archive, the uber-literary small press that has published books by authors like Carlos Fuentes, Viktor Shklovsky and Danilo Kis, has published more works in translation than Amazon Publishing’s translation imprint, AmazonCrossing. This year, AmazonCrossing plans to publish 77 titles from 15 countries and 12 languages in the United States, which will almost certainly dwarf the output of Dalkey and its ilk. And with this new $10 million commitment, the number of works in translation published by AmazonCrossing should continue to soar. Which means that AmazonCrossing will almost certainly be the largest publisher of translated literature in the United States for at least the next five years.

How Search Will Evolve and Become More Powerful (Joe Wikert)
“You’re probably pretty happy with Google search today, right? It’s incredibly fast, extremely reliable and almost always delivers the desired results. What more could you ask for?” Joe Wikert writes. “I think the problem with today’s search solutions is that we’ve limited them to what’s online. If the content has a web address and it’s been crawled by the major engines it’s properly analyzed and presented in search results. But what about everything else? ”

SpotlightFrankfurt Attendance Remains Steady (Pub Lunch)
The Frankfurt Book Fair released attendance statistics that show the giant gathering remaining steady. They recorded attendance on “trade visitor days”—the first three days of the Fair—of 140,474, or about 180 visits ahead of last year. Across all five days, including the final two days when the German public attends, they charted 275,791 visits, back to 2013 levels after a dip last year.

Publishers Straddle the Apple-Google App-Web Divide (New York Times)
Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions.

Tips from an Indie Author on Self-Publishing (PW)
Even with rave reviews from readers and pundits, a book will not always sell. It takes a special talent and personality to make your book stand out. What indie author Bill Gourgey has learned is that you’re not just selling your books; you’re selling yourself. With privacy a quaint ideal and online-all-the-time expectations, your fans want to know all about you and they expect access. If you don’t thrive on that sort of interaction, it’s a sales and marketing handicap—a big one—and it’s hard to find services that can do it for you effectively.

Read’s EPUB Reading App Makes You More Productive (TNW)
Some people really love to read on their mobile devices, but for others, it’s a convenience that they can’t live without and try not to hate. If you have an iPhone or iPad, Apple’s built-in iBooks reading app provides a flexible and intuitive reading experience, but it’s not the only game in town. An elegant app called Read, which handles books only in the EPUB format, is challenging iBooks on a number of points.

Royal Society of Chemistry Signs Up for Fusion (DBW)
NBN International announced on Monday that it has signed the Royal Society of Chemistry up for its ebook distribution service, Fusion—a fully managed service that provides access to a wide range of ebook vendors globally across all sectors through a single entry point for file management and sales analysis.

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